Rising purchase influence through social media

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The opinion whether social media influences the buying decision is very divided. But why are so many big companies, such as Nestlé, represented in these networks? Certainly not for fun, they just recognized the benefits of the internet.

The importance of newspapers, television or other classic media is slowly but surely diminishing. With the help of a computer, tablet or mobile phone, you can inform yourself about any topic at any time today.

One thing is clear, the infamous social networks have long been not just for the teenagers, although these are certainly the majority of users, but also adults middle and partly people of advanced age.

For many, these websites are a big part of their everyday life, large platforms like Facebook or Twitter attract several millions of users per month. Facebook, the leader even 1.7 billion people.

Importance of social media before a purchase

Online shopping is becoming increasingly popular about 77% ordered at least once over the internet in Germany last year. But before such a purchase on the Internet expires, most of the people get information or advise and that increasingly looks different. Especially with purchase decisions, many people attach importance to opinions from the Internet after their personal advice, and these also come from the social networks.

At least 35% use social media before or during the purchase.

Advertising in social networks

And what exactly are the advantages?

On the one hand, the large reach speaks for itself, on the other hand, the advertiser has many more options that are missing in other advertising space – such as addressing the target audience or the evaluation of advertising campaigns.

Plus points:

  • high coverage due to a large number of active social media users
  • very good addressing of the target group with various targeting possibilities
  • Automatic recording of user interaction with social ads (clicks, views, etc.) thanks to various tracking technologies
  • precise analysis and performance measurement of social media advertising
  • promising advertising options with full cost control – even for small budgets

By advertising on these pages, you also promote the communication or transmission of product information. The most important reason for sharing a product purchase is informing friends or acquaintances about the item, and other occasions are advertising a special offer or being proud.

Advertising on these networks grew about 50% in 2016.

Do you want to join the trend and increase your sales?

The easiest way to do that is with an agency like Revi. They take care of  your online presence on the popular social media platforms and design a strategy tailored to your business to ensure your success on the social media platforms.

Your customers and their opinions are your best allies

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It often happens in life that it is not immediate to know if we are doing something good or not. Sometimes it happens that we realize over time that the events are in our favor or sticks the sticks in the wheels.

Nevertheless, the digital context does not always work that way. In fact, thanks to customer reviews, we know whether we are heading in the right direction or not. They are the foundation of our business and help us to grow. Their opinions and comments make them our best allies.

Today we tell you about the case of a restaurant that was about to close, but could get back on track thanks to the reviews of its customers. He saw his mistakes as an opportunity and is now one of the busiest clubs in his area. Careful, because that’s a true story. Continue reading Your customers and their opinions are your best allies

This will give you positive feedback on your ecommerce

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Psst .. I’ll tell you a secret! If you want to get positive reviews on your ecommerce, then you should keep a few things in mind. Although many may seem obvious, but are you actually applying them? If not, then sit back, relax and read on, as we are about to reveal 7 techniques to get more positive reviews on your e-commerce. Continue reading This will give you positive feedback on your ecommerce

Online reviews, the best thing that happened to small business

Online views allow consumers to hear their voices both from companies and from future customers. They are content creators and influencers in the purchase decision of other users.

They have become a powerful marketing tool within reach of all bags. It is no longer necessary to invest thousands of euros to get results. Just install a system in your ecommerce to track customer feedback, and that’s it.

Your customers can use their opinion to catapult you to the top, because the positive experience of a customer attracts even more. That’s so. In addition, they warn you of the issues that you need to polish to make things go smoothly. Online opinions are exactly what small and medium-sized businesses need to reach their full potential, and we’ll tell you why. Continue reading Online reviews, the best thing that happened to small business

Questions and answers on product page

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Do you need a Question and Answer section in your ecommerce?

In an online world in which consumers face countless options and competing products, it is normal that a lot of questions arise when considering your online purchases.

You have the functionality of questions and answers on the product page with the Premium version of Revi. (€ 34 / month vat inc.) Continue reading Questions and answers on product page

How do you increase your conversion in e-commerce?

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We know that success in online trading requires a call to action, to convert the amount of users who are going to be your final customers and make a purchase or contract for a service offered. Therefore, a conversion rate, the measure of all metrics, should be created for each Internet trade.

For those who have just begun in the world of the Internet, we explain the basics: what is the conversion in e-commerce? In a nutshell, the measure of conversion is the percentage of users who request a desired action, which can be according to your business model: buying a product, requesting a quote, contacting, etc. But whatever medium, the goal is always Same thing: to reach new customers.

But how do you really calculate the conversion rate? Light. Share the amount of purchases or actions on the amount of visitors. Determining the conversion rate is easy, the hardest part is the next level. How do you find forms to increase the conversion? This is another story where online reviews of your customers can really help you.

What influences the conversion rate?

Many factors have been involved: from the design of your website, its user-friendliness and easy navigation through the site, the wagon, the shipping costs, the variety of products, the immediate delivery, …

But there is one variable that upsets balance: trust.
When users want to buy a product online, they need to make sure that their purchase is smart. The product is good and the price cheap … let us remember that there are many senses that we do without online media (touch, smell, taste).

To supplement this lack of information, one often resorts to reviews and experiences of other colleagues on the Internet. To be so sure that this is the right choice.

So this is the way to increase the conversion of your internet commerce. Do everything possible to increase the confidence of your buyers in you.

The conversion rate also depends on the sector

The conversion rate varies depending on the type of industry in which we are. That is, there are products that make users feel safer buying on the Internet.

The following table separates the industry average conversion rate for ecommerce merchants:

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Here we see how the used content of our buyers can help us to increase this conversion rate.

Use customer reviews on the Internet to improve your conversion of sales

One of the best ways to increase the level of conversion is to justify the content of previous purchases, and therefore it does not improve on the online ratings.

Several studies show that user-generated content has higher chances of transformation. Because it brings trust to future customers who undecidedly navigate between several open tabs on their page, with products similar to yours.

The trust that builds between your e-commerce and your customers, taking advantage of the potential of customer reviews, brings with it great benefits. People trust from scratch in other buyers’ experiences about shops and products. This makes an independent third party important, like weeComments. This can assure that the reviews come solely from real customers who have made a purchase on the website.

We believe that today there are hundreds of pages of the same products and the users are overwhelmed by too much information at the time they make their decision. Online opinions can make the difference and make the user not only have confidence in the online medium, but also in their own business.

So you get it

Electronic commerce is constantly looking for new ways to increase the conversion rate. The key is the relationship of trust that develops between the Internet and users. Something that can help you reach online, and all thanks to your customers. That’s how you start trusting, you’re only five minutes from clicking here.

The influence of online reviews on customers

When it comes to buying decisions, customers like Google are looking for a trustmark and online ratings are used. One of these signs are customer reviews. With a percentage share of up to 90%, the buyers are influenced by them at the time of their purchase.

We also know how customers are influenced beyond that. Reviews on the web influence the way Google rates websites. So we believe that this is a very interesting topic for your ecommerce. And now let’s talk a bit more about it.

Why are good online reviews of my clients so important?

Such comments affect two key areas. Since consumer views make your business much more attractive and your SEO plays a more important role, Google’s opinions tell us that others are happy with a product or service you have. As a result, this site earns a higher classification than its competitors, which do not have happy customers …. or do not share that.

The positive reviews, are useful for customers and Google and they help you with:

  1. Highlighting in search engine results
    It depends on the search engine, which is used. Your classification by stars seems to be above all other search results in Google. A thing that emphasizes you visually. Already you have managed to make your company more attractive. Visually and also because customers already know that the stars come from the reviews, from your buyers. Such stars are called rich snippets and are a great lure for your business.
  2. Flow the decisions of your buyers positively
    The positive reviews in Google and on independent review platforms are a way to show that you are a project that you can trust and pride on. Also, set up a service, an independent rating platform in your webshop, that’s the best Way to show the written reviews of buyers. The moment they need it most, at the time of purchase.
  3. Increase your rank in the search results
    The number of opinions, the frequency and the positioning. All of this plays an important role in the way Google places your business on the search engine. That means there are direct benefits in terms of your SEO, due to online reviews.

The investigations conducted by Moz, the factors for the classification of Internet searches show that ratings are an important puntk for sorting. You contribute 10% to how Google selects a webpage at the time of a search.

Where do the star ratings come from in Google (Star Rating)?

Known as “Buy Review,” Google uses the filtered reviews from various review platforms that are untrusted or questionable. The average rating of all starred pages is the result.

Actively participate in the opinions

How can you start with the online reviews? What service should you choose for online reviews and how can you encourage your customers to write reviews?

Some rating services are exclusive to people who have bought in the webshop. Such services offer more confidence than the websites that do not allow ratings. Nevertheless, these services should have their own page where all opinions are gathered, so they have an impact on Google.

WeeComments is one of these service. Your reviews will appear in your webshop and you also have an independent site. By weeComments. It shows all your customer reviews and helps you position yourself on the web. They also give security to users, those who read them.

In fact, some sites are “free” for online review, that is, anyone can say what they want, their opinion. Pages like Yelp. But it’s not wise to ask your customers for their opinions directly while others, like Google Reviews, encourage you to ask for opinions so you get more and better.

All online rating services recommend that you do not ask your buyers for positive feedback because the tactics used to get online ratings are applied in a neutral way. Make sure that the desired website uses opinions that promote such practices and are familiar with the legal issues.

The best choice is the automation for gathering opinions, it depends on the page being used, you could automate the sending of emails. By emails to customers after a purchase, it is confirmed that this leaves its verdict.

Dominate the reputation management

Treat the complaints in an effective way and the negative feedbak as a key that will enable you to have good customer service. You should understand that although the vast majority of customer comments are positive, there may be some who are not. Listen to these and learn from them to act in the right way.

If you have an average of good opinions, you do not have to worry much about isolated, negative reviews. We know that it can be very frustrating when your average rating drops and nobody likes to get bad reviews. Nevertheless, a bad opinion among many positive ones will give many people a broader and more balanced vision, and in reality, it will not hurt you as long as most reviews are positive.

Be proactive! If you get a bad opinion or a rating lower than your average, you should always publicly respond to this statement. Be polite, helpful and alert to all options to solve the problem in the best possible way. Forgive false claims in a professional and friendly way. Here’s some advice on how to respond in the best way to negative criticism.

This can easily turn a customer’s bad opinion into a statement that actually has a positive effect on buying behavior. Because it creates trust and conveys professionalism. Customers who read your answers conclude that you have a high level of customer service.

Another thing is that you are constantly getting bad customer reviews. In that case, it’s worth judging your internal actions. Maybe you should re-evaluate the processes, the nature of your customer service. The most important thing is to draw attention to the reviews just as it is important to improve your marketing strategy at this time.

Do you need support to start with customer reviews?

If you want, we can help you with the review page on the internet. Get in touch with us and help build trust between your customers and improve your SEO.