When it comes to buying decisions, customers like Google are looking for a trustmark and online ratings are used. One of these signs are customer reviews. With a percentage share of up to 90%, the buyers are influenced by them at the time of their purchase.
We also know how customers are influenced beyond that. Reviews on the web influence the way Google rates websites. So we believe that this is a very interesting topic for your ecommerce. And now let’s talk a bit more about it.
Why are good online reviews of my clients so important?
Such comments affect two key areas. Since consumer views make your business much more attractive and your SEO plays a more important role, Google’s opinions tell us that others are happy with a product or service you have. As a result, this site earns a higher classification than its competitors, which do not have happy customers …. or do not share that.
The positive reviews, are useful for customers and Google and they help you with:
- Highlighting in search engine results
It depends on the search engine, which is used. Your classification by stars seems to be above all other search results in Google. A thing that emphasizes you visually. Already you have managed to make your company more attractive. Visually and also because customers already know that the stars come from the reviews, from your buyers. Such stars are called rich snippets and are a great lure for your business.
- Flow the decisions of your buyers positively
The positive reviews in Google and on independent review platforms are a way to show that you are a project that you can trust and pride on. Also, set up a service, an independent rating platform in your webshop, that’s the best Way to show the written reviews of buyers. The moment they need it most, at the time of purchase.
- Increase your rank in the search results
The number of opinions, the frequency and the positioning. All of this plays an important role in the way Google places your business on the search engine. That means there are direct benefits in terms of your SEO, due to online reviews.
The investigations conducted by Moz, the factors for the classification of Internet searches show that ratings are an important puntk for sorting. You contribute 10% to how Google selects a webpage at the time of a search.
Where do the star ratings come from in Google (Star Rating)?
Known as “Buy Review,” Google uses the filtered reviews from various review platforms that are untrusted or questionable. The average rating of all starred pages is the result.
Actively participate in the opinions
How can you start with the online reviews? What service should you choose for online reviews and how can you encourage your customers to write reviews?
Some rating services are exclusive to people who have bought in the webshop. Such services offer more confidence than the websites that do not allow ratings. Nevertheless, these services should have their own page where all opinions are gathered, so they have an impact on Google.
WeeComments is one of these service. Your reviews will appear in your webshop and you also have an independent site. By weeComments. It shows all your customer reviews and helps you position yourself on the web. They also give security to users, those who read them.
In fact, some sites are “free” for online review, that is, anyone can say what they want, their opinion. Pages like Yelp. But it’s not wise to ask your customers for their opinions directly while others, like Google Reviews, encourage you to ask for opinions so you get more and better.
All online rating services recommend that you do not ask your buyers for positive feedback because the tactics used to get online ratings are applied in a neutral way. Make sure that the desired website uses opinions that promote such practices and are familiar with the legal issues.
The best choice is the automation for gathering opinions, it depends on the page being used, you could automate the sending of emails. By emails to customers after a purchase, it is confirmed that this leaves its verdict.
Dominate the reputation management
Treat the complaints in an effective way and the negative feedbak as a key that will enable you to have good customer service. You should understand that although the vast majority of customer comments are positive, there may be some who are not. Listen to these and learn from them to act in the right way.
If you have an average of good opinions, you do not have to worry much about isolated, negative reviews. We know that it can be very frustrating when your average rating drops and nobody likes to get bad reviews. Nevertheless, a bad opinion among many positive ones will give many people a broader and more balanced vision, and in reality, it will not hurt you as long as most reviews are positive.
Be proactive! If you get a bad opinion or a rating lower than your average, you should always publicly respond to this statement. Be polite, helpful and alert to all options to solve the problem in the best possible way. Forgive false claims in a professional and friendly way. Here’s some advice on how to respond in the best way to negative criticism.
This can easily turn a customer’s bad opinion into a statement that actually has a positive effect on buying behavior. Because it creates trust and conveys professionalism. Customers who read your answers conclude that you have a high level of customer service.
Another thing is that you are constantly getting bad customer reviews. In that case, it’s worth judging your internal actions. Maybe you should re-evaluate the processes, the nature of your customer service. The most important thing is to draw attention to the reviews just as it is important to improve your marketing strategy at this time.
Do you need support to start with customer reviews?
If you want, we can help you with the review page on the internet. Get in touch with us and help build trust between your customers and improve your SEO.