The 5 Steps to Selling Tickets in Advance

Generating interest in an event starts long before the big day and with the number of social media users predicted to reach 2.95 billion by 2020, businesses can’t afford to overlook these channels when it comes to ticket sales. From the power of unique codes to the potential of reaching untapped audiences, social platforms can be hugely profitable for businesses who are looking to drum up interest online.

In today’s post, the marketing experts at ‘The Events Structure’ are helping you prepare for your next event by looking at 5 ways you can boost ticket sales ahead of time – ensuring this is your most lucrative course of action yet.

1. Start a hashtag

Social selling is a trend that is gaining momentum in the online world, which is great news for event planners. As well as giving you an opportunity to expand your social following, selling online also allows you to stay connected with attendees from past events – and creating a customised hashtag is a great way to generate interest from both parties.

Whether it’s the name of the event or you’re starting a hashtag that you’re hoping will become your company motto, it’s worth spending some time settling on a short and snappy phrase that followers will remember and be happy to use in their own social posts. This way, you can give your event maximum exposure and in turn, see your ticket sales soar.

2. Create a competition

Nothing will get your social media followers excited quite like a competition – and whether you’re looking to get ticket sales off to a flying start, or give those final tickets a last-minute boost ahead of the event, this is a great way to get your followers in on the action.

The key here is to give your followers something they want – and whether this is a free ticket or an exclusive discount, make sure there’s something in it for you too. Encouraging followers to like, share, follow and promote your brand on social media is a great way to put your business in front of new audiences – so it’s a win-win.

When it comes to making the all-important competition winner announcement, guarantee attendance by entrants by making it at the event itself. It doesn’t matter if you’re gathering your keen audience around a branded exhibition trailer or simply taking to the stage at an indoor venue, adding the competition to your event’s itinerary will get entrants excited and generate a buzz both on and offline.

3. Offer social media-only codes

Each social media platform has its own unique set of quirks, and what works on Instagram won’t necessarily work on Facebook. It’s worth spending some time figuring out the channels your target audience are most active on and offering codes to these users. Not only is this a great way to boost those final sales, but it will offer genuine insight into the channels most suitable for promoting events to your target audience – meaning you can use this information to inform on future events.

4. Encourage sharing

Much like the power of word of mouth, there are huge benefits to having your followers share their interest in an event. Whether it is an image of their ticket confirmation or a simple tweet expressing their excitement about an event, the more people who are posting about your upcoming event, the more engagement you’re likely to see.

If you have access to a venue ahead of an event, tweet out sneak peeks of the setup to get your followers excited and pose questions that will be sure to generate engagement online. From asking who’s coming to an event to encouraging followers to tag friends they’ll be bringing, the more people your posts can reach, the greater chance you’ll have of increasing those tickets sales ahead of the big day.

5. Promote people

Whether it’s a famous speaker or headline act, use your social media presence to engage with these people and promote them online. Your followers will be far more interested in attending an event if they are a huge fan of someone who’s speaking or performing – and chances are, you’ll be the first to tell them about it!

With people in the public eye generally having a larger social media following than those who aren’t, there’s a lot to be gained from tagging these people in your posts – and hopefully getting them involved in the social media hype.

Boosting ticket sales through your social media channels is a great way to build your online community and bring genuine value to your followers. By following these 5 top tips, you’ll soon see your social media presence expand and ticket sales soar!

Author bio:
Justin Isles is the Director of The Events Structure, the UK’s only single-source provider of state-of-the-art exhibition trailers, promotional vehicles and other event marketing solutions.

6 Snapchat Hacks for Business Branding

6 different ways that the global social media platform, Snapchat, can help build a businesses brand both locally and internationally.

Image: Pexels

With over 2.6 billion users worldwide, the power of social media as a business marketing tool definitely shouldnt be ignored. Offering the scope to reach much wider audiences in a personalized and engaging way, its no surprise that a huge proportion of businesses now dedicate marketing resources to social media activity to help grow their business.

And while mainstay platforms like Facebook and Twitter continue to shape and influence the masses, younger platforms such as Snapchat are also making waves. From building audiences through live stories to encouraging event buy-in with promotional offers, in todays post, were going to be taking a closer look at Snapchat and the number of ways in which it can benefit your business.

1. Tell your story

Whether youre a new business hosting an exciting launch event or a well-established brand looking to expand your audience, its important to tell your brand story. This can help to showcase who you are and build meaningful relationships with consumers – and Snapchat stories offer the ideal platform.

With approximately 186 million active daily users globally, Snapchat gives you the tools to break down the barriers between your brand and your customers by giving them a unique insight into the day-to-day life of your brand. Creating a visual narrative using images, videos or both, a Snapchat story has the potential to bring your brand into their lives in an engaging and innovative way – keeping you in touch with your audience wherever they are.

2. Gain valuable customer feedback

Customer feedback plays a pivotal role in any successful business and with social media being tipped as the future of customer service, now could be the time to explore a social-focussed customer service strategy using Snapchat.

Snapchat provides a unique way for users to ask questions and provide feedback, as well as the capability for businesses to answer personal queries. For event planners, this can be incredibly useful, as real-time feedback and questions can be answered right away and action can be taken to help improve consumersexperience almost immediately. It also goes a long way in demonstrating that you value all customer feedback – bolstering brand perception, while also providing valuable insights for continued improvement.

3. Get time on your side

Regardless of your industry, nothing drums up interest with customers like a time-sensitive message – and Snapchats limited time functionality is perfect for creating a sense of urgency for one-off promotions, flash sales and exclusive offers, particularly with events. From limited discounts on ticket prices to exclusive on-the-day promotional codes, content with an expiration date and an exclusive message is sure to prompt followers to act and stay loyal to ensure they dont miss out on any incredible deals in the future.

4. Boost brand buy-in with behind-the-scenes access

Image: Unsplash

For a lot of customers, having behind-the-scenes access and knowledge of a brand is a big selling point and helps to personalize and humanize their interaction with your brand. By making use of Snapchat to generate exclusive footage, you can tap into the natural curiosity of your followers – blurring the boundaries between business and consumer.

From sharing exclusive footage of event setups and how you use retail tactics like dump bins and point of sale displays to industry insights and a day-in-the-life of an employee, this unique and subtle way of advertising your brand will go a long way with your audience.

5. Grow your audience with cross promotion

As with many facets of business, teaming up with other brands or industry influencers for cross-promotional purposes can deliver numerous benefits – and Snapchat is no different.

Aligning yourself with influencers within your industry with a strong Snapchat following will provide your brand with credibility – particularly for new brands competing in a competitive market. Secondly, these influencers can open the door to a much wider audience, sharing content and directing people towards your brand through association. Therefore, harnessing the value of cross-promotion could help to grow your businesss reach in more ways one.

6. Incorporate your offline marketing tactics, online

As a visual social media platform that allows you to share both photos and videos of your products with the world, Snapchat allows you to merge your offline marketing strategy with the online universe.

Through online techniques, your physical products can be shared to a larger target audience through strategies such as videoing the product unboxing process and altering your Snap Map location setting to allow anyone in your immediate area to check it out. Additionally, organic Snapchat promotion comes at no extra cost! So, whether youre a food retailer choosing to invest your brand awareness efforts in striking food packaging, or youre a service provider using experiential marketing events to promote your business, by sharing them on Snapchat not only are you able to reach more potential customers, but it wont cost you a penny in the process!

With users continuing to rise and ongoing app development, the benefits of incorporating Snapchat into your business marketing strategy could make a significant contribution to the success of your business – be it an event or single product promotion.

Author bio:

Elizabeth Raw works for R+R Packaging  providers of biodegradable and eco-friendly packaging materials for businesses within a wide variety of industries.

5 Ways to Boost Email Conversions with Customer Reviews

When it comes to eCommerce, the stores that are leading the pack are those that use email marketing to effectively communicate with their audience.

This is because email marketing is still the most effective marketing channel and produces an ROI of 4400%.

By harnessing the power of email automation platforms like MailChimp, eCommerce businesses can send subscribers personalised communications about products that they are interested in.

A great way to boost your email conversion rates is with reviews.

In this blog post, I am going to provide you with 5 ways that you can boost your email conversions with customer reviews.

The Psychological Sales Principle of Social Proof

Before we get stuck into the different ways you can use reviews in your emails, let’s first talk about why you should use reviews.

It really comes down to the powerful psychological sales principle of social proof.

This is the idea that someone is more likely to buy something that other people have previously purchased and recommended.

Reviews allow you to show that other people love your products and have had a great experience shopping with you.

With this in mind, here’s how to use this sales principle in your emails.

Recover Abandoned Carts

One of the biggest reasons that people abandon their carts during the shopping process is that they were just looking.

Although this can be frustrating, since they got so close to making a purchase, it presents an opportunity to prove to them why your products are so great.

As part of your abandoned cart email automation follow up, you can use social proof to do just this.

By showing them other happy customers, you will increase the likelihood that they will come back and purchase your awesome products.

Turning Leads into Customers

To really maximise your store’s sales, lead generation tactics should be used to capture visitors contact details who are not quite ready to purchase.

A great way to do this is in the form of a discount if they sign up to receive your newsletters.

Once you have their contact information, you can use email automation again to automatically send them emails with the aim of turning them into a customer.

One of these emails should be to deploy the social proof sales principle and show them just how happy customers are with your products.

Using an individual review is great. You can also show how many happy customers you have by providing the number of 5-star reviews you have received.

By deploying this sales principle, you will find that you are converting more leads into paying customers.

Increasing Frequent Customers

Once you have turned a lead into a customer, you want to switch your focus to get them to become a frequent customer and a raving fan.

Email automation can be used to build this relationship.

A great way to build the relationship is to make them feel a part of your community.

To intensify this feeling, you can use social proof in the form of the number of reviews you have seen.

Try using wording like this…

“You have joined a community of over 1000 happy customers.”

Show the number of reviews you have received within the same email to prove that these customers are real.

It’s these micro-interactions that will really help to build relationships and more loyal customers.

Get More Reviews with Email

Technically we are not using a review in this tip but using email to help you get more reviews.

Within the same automation sequence that is being sent to your new customers, you can deploy the power of email to collect more reviews.

To do this, set up an email to send around the time you know that your customers would have received their products.

During this stage, your customers will be really excited about the product because it is new.

Capitalise on this emotion to ask for a customer review. You can use a tool like revi to collect this review.

Increase Conversions in Promotional Emails

To really boost your sales, you should be sending regular promotional emails to your contact list.

Using customer reviews within these emails will help to boost your conversion rates.

If you are promoting a specific product, include a review of it within the email. The social proof principle will help increase trust in your audience and ultimately increase sales.

You can even consider using the overall rating of your products within promotional emails.

This can work especially well if you are promoting multiple products within the same email and are tight on space.

Underneath each product, you can include the star rating and even the number of reviews.

This will show that many people are loving your products and make people want to be a part of that group.

Email + Social Proof = Sales

When it comes to eCommerce, email marketing is going to help you build relationships and sell more.

To take your email up a level, use social proof in the form of reviews to really build the desire for people to purchase your products.

 

Written by Kyle Mucha

Kyle is the Co-Founder of marketpreneurs and helps businesses harness the power of lead generation and email automation to drastically increase sales. If you want to find out how you can work with Kyle and his team, you can reach him directly on kyle@marketpreneurs.co.uk or visit www.marketpreneurs.co.uk.

How to obtain positive reviews on your e-commerce

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Psst.. let me tell you a secret! If you want to obtain positive reviews on your e-commerce there are a couple of things that you should bear in mind. Many may seem obvious, but are you actually applying them? If you aren’t, then sit back, relax, and keep reading, because we are about to unveil 7 techniques to get more positive reviews from your e-commerce customers.

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90% of customers are influenced by online reviews

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Survey: 90% of customers state that their purchase decisions are affected by online reviews.

According to a survey made by Dimensional Research, apparently, 90% of people say they have read online reviews and state that positive commentaries have influenced their purchase decision. On the other hand, 80% of them said that negative reviews had more impact on their decision.

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Why customers’ complaints are good for your e-commerce

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Nowadays, with the Net, customers’ complaints are more powerful than ever.

If customers had a positive experience they will share it with friends, families, and acquaintances, whom can lead to more potential customers and so on.

According to the study by Esteban Kolsky, 13% of unsatisfied customers will share their complaint with 15 or more people.

In addition, just 1 customer out of 26 complains directly. Those who don’t, simply stop buying.

A complaint mustn’t represent a problem. It is necessary to listen to customers’ problems, investigate and try to improve in order to avoid getting more complaints in the future.

Continue reading Why customers’ complaints are good for your e-commerce