5 Ways to Boost Email Conversions with Customer Reviews

When it comes to eCommerce, the stores that are leading the pack are those that use email marketing to effectively communicate with their audience.

This is because email marketing is still the most effective marketing channel and produces an ROI of 4400%.

By harnessing the power of email automation platforms like MailChimp, eCommerce businesses can send subscribers personalised communications about products that they are interested in.

A great way to boost your email conversion rates is with reviews.

In this blog post, I am going to provide you with 5 ways that you can boost your email conversions with customer reviews.

The Psychological Sales Principle of Social Proof

Before we get stuck into the different ways you can use reviews in your emails, let’s first talk about why you should use reviews.

It really comes down to the powerful psychological sales principle of social proof.

This is the idea that someone is more likely to buy something that other people have previously purchased and recommended.

Reviews allow you to show that other people love your products and have had a great experience shopping with you.

With this in mind, here’s how to use this sales principle in your emails.

Recover Abandoned Carts

One of the biggest reasons that people abandon their carts during the shopping process is that they were just looking.

Although this can be frustrating, since they got so close to making a purchase, it presents an opportunity to prove to them why your products are so great.

As part of your abandoned cart email automation follow up, you can use social proof to do just this.

By showing them other happy customers, you will increase the likelihood that they will come back and purchase your awesome products.

Turning Leads into Customers

To really maximise your store’s sales, lead generation tactics should be used to capture visitors contact details who are not quite ready to purchase.

A great way to do this is in the form of a discount if they sign up to receive your newsletters.

Once you have their contact information, you can use email automation again to automatically send them emails with the aim of turning them into a customer.

One of these emails should be to deploy the social proof sales principle and show them just how happy customers are with your products.

Using an individual review is great. You can also show how many happy customers you have by providing the number of 5-star reviews you have received.

By deploying this sales principle, you will find that you are converting more leads into paying customers.

Increasing Frequent Customers

Once you have turned a lead into a customer, you want to switch your focus to get them to become a frequent customer and a raving fan.

Email automation can be used to build this relationship.

A great way to build the relationship is to make them feel a part of your community.

To intensify this feeling, you can use social proof in the form of the number of reviews you have seen.

Try using wording like this…

“You have joined a community of over 1000 happy customers.”

Show the number of reviews you have received within the same email to prove that these customers are real.

It’s these micro-interactions that will really help to build relationships and more loyal customers.

Get More Reviews with Email

Technically we are not using a review in this tip but using email to help you get more reviews.

Within the same automation sequence that is being sent to your new customers, you can deploy the power of email to collect more reviews.

To do this, set up an email to send around the time you know that your customers would have received their products.

During this stage, your customers will be really excited about the product because it is new.

Capitalise on this emotion to ask for a customer review. You can use a tool like revi to collect this review.

Increase Conversions in Promotional Emails

To really boost your sales, you should be sending regular promotional emails to your contact list.

Using customer reviews within these emails will help to boost your conversion rates.

If you are promoting a specific product, include a review of it within the email. The social proof principle will help increase trust in your audience and ultimately increase sales.

You can even consider using the overall rating of your products within promotional emails.

This can work especially well if you are promoting multiple products within the same email and are tight on space.

Underneath each product, you can include the star rating and even the number of reviews.

This will show that many people are loving your products and make people want to be a part of that group.

Email + Social Proof = Sales

When it comes to eCommerce, email marketing is going to help you build relationships and sell more.

To take your email up a level, use social proof in the form of reviews to really build the desire for people to purchase your products.

 

Written by Kyle Mucha

Kyle is the Co-Founder of marketpreneurs and helps businesses harness the power of lead generation and email automation to drastically increase sales. If you want to find out how you can work with Kyle and his team, you can reach him directly on kyle@marketpreneurs.co.uk or visit www.marketpreneurs.co.uk.

Your customers and their opinions are your best allies

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In the digital context, customer opinions are our best defenders.

Through our client reviews, we can reckon if we are heading in the right direction or not.

It often happens in life that it is not immediate to know if we are doing something good or not. Sometimes it happens that we realize over time that the events are in our favour or sticks the sticks in the wheels.

Nevertheless, the digital context does not always work that way. In fact, thanks to customer reviews, we know whether we are heading in the right direction or not. They are the foundation of our business and help us to grow. Their opinions and comments make them our best allies.

Today we tell you about the case of a restaurant that was about to close but could get back on track thanks to the reviews of its customers. He saw his mistakes as an opportunity and is now one of the busiest clubs in his area. Careful, because that’s a true story. Continue reading Your customers and their opinions are your best allies

Online reviews, the best thing that happened to small business

Online views allow consumers to hear their voices both from companies and from future customers. They are content creators and influencers in the purchase decision of other users.

They have become a powerful marketing tool within reach of all bags. It is no longer necessary to invest thousands of euros to get results. Just install a system in your ecommerce to track customer feedback, and that’s it.

Your customers can use their opinion to catapult you to the top, because the positive experience of a customer attracts even more. That’s so. In addition, they warn you of the issues that you need to polish to make things go smoothly. Online opinions are exactly what small and medium-sized businesses need to reach their full potential, and we’ll tell you why. Continue reading Online reviews, the best thing that happened to small business

The influence of online reviews on customers

When it comes to buying decisions, customers like Google are looking for a trustmark and online ratings are used. One of these signs are customer reviews. With a percentage share of up to 90%, the buyers are influenced by them at the time of their purchase.

We also know how customers are influenced beyond that. Reviews on the web influence the way Google rates websites. So we believe that this is a very interesting topic for your ecommerce. And now let’s talk a bit more about it.

Why are good online reviews of my clients so important?

Such comments affect two key areas. Since consumer views make your business much more attractive and your SEO plays a more important role, Google’s opinions tell us that others are happy with a product or service you have. As a result, this site earns a higher classification than its competitors, which do not have happy customers …. or do not share that.

The positive reviews, are useful for customers and Google and they help you with:

  1. Highlighting in search engine results
    It depends on the search engine, which is used. Your classification by stars seems to be above all other search results in Google. A thing that emphasizes you visually. Already you have managed to make your company more attractive. Visually and also because customers already know that the stars come from the reviews, from your buyers. Such stars are called rich snippets and are a great lure for your business.
  2. Flow the decisions of your buyers positively
    The positive reviews in Google and on independent review platforms are a way to show that you are a project that you can trust and pride on. Also, set up a service, an independent rating platform in your webshop, that’s the best Way to show the written reviews of buyers. The moment they need it most, at the time of purchase.
  3. Increase your rank in the search results
    The number of opinions, the frequency and the positioning. All of this plays an important role in the way Google places your business on the search engine. That means there are direct benefits in terms of your SEO, due to online reviews.

The investigations conducted by Moz, the factors for the classification of Internet searches show that ratings are an important puntk for sorting. You contribute 10% to how Google selects a webpage at the time of a search.

Where do the star ratings come from in Google (Star Rating)?

Known as “Buy Review,” Google uses the filtered reviews from various review platforms that are untrusted or questionable. The average rating of all starred pages is the result.

Actively participate in the opinions

How can you start with the online reviews? What service should you choose for online reviews and how can you encourage your customers to write reviews?

Some rating services are exclusive to people who have bought in the webshop. Such services offer more confidence than the websites that do not allow ratings. Nevertheless, these services should have their own page where all opinions are gathered, so they have an impact on Google.

WeeComments is one of these service. Your reviews will appear in your webshop and you also have an independent site. By weeComments. It shows all your customer reviews and helps you position yourself on the web. They also give security to users, those who read them.

In fact, some sites are “free” for online review, that is, anyone can say what they want, their opinion. Pages like Yelp. But it’s not wise to ask your customers for their opinions directly while others, like Google Reviews, encourage you to ask for opinions so you get more and better.

All online rating services recommend that you do not ask your buyers for positive feedback because the tactics used to get online ratings are applied in a neutral way. Make sure that the desired website uses opinions that promote such practices and are familiar with the legal issues.

The best choice is the automation for gathering opinions, it depends on the page being used, you could automate the sending of emails. By emails to customers after a purchase, it is confirmed that this leaves its verdict.

Dominate the reputation management

Treat the complaints in an effective way and the negative feedbak as a key that will enable you to have good customer service. You should understand that although the vast majority of customer comments are positive, there may be some who are not. Listen to these and learn from them to act in the right way.

If you have an average of good opinions, you do not have to worry much about isolated, negative reviews. We know that it can be very frustrating when your average rating drops and nobody likes to get bad reviews. Nevertheless, a bad opinion among many positive ones will give many people a broader and more balanced vision, and in reality, it will not hurt you as long as most reviews are positive.

Be proactive! If you get a bad opinion or a rating lower than your average, you should always publicly respond to this statement. Be polite, helpful and alert to all options to solve the problem in the best possible way. Forgive false claims in a professional and friendly way. Here’s some advice on how to respond in the best way to negative criticism.

This can easily turn a customer’s bad opinion into a statement that actually has a positive effect on buying behavior. Because it creates trust and conveys professionalism. Customers who read your answers conclude that you have a high level of customer service.

Another thing is that you are constantly getting bad customer reviews. In that case, it’s worth judging your internal actions. Maybe you should re-evaluate the processes, the nature of your customer service. The most important thing is to draw attention to the reviews just as it is important to improve your marketing strategy at this time.

Do you need support to start with customer reviews?

If you want, we can help you with the review page on the internet. Get in touch with us and help build trust between your customers and improve your SEO.

More reviews. More trust. More sales.

opiniones online ventas

There are many kinds of companies, but they all have something in common: customers. And all customers have something in common: they have opinions. No matter what your field is, there is a clear relation between the number of customer reviews and the percentage of sales. This relation is pretty simple: more product reviews, more sales.

Continue reading More reviews. More trust. More sales.

How to obtain positive reviews on your e-commerce

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Psst.. let me tell you a secret! If you want to obtain positive reviews on your e-commerce there are a couple of things that you should bear in mind. Many may seem obvious, but are you actually applying them? If you aren’t, then sit back, relax, and keep reading, because we are about to unveil 7 techniques to get more positive reviews from your e-commerce customers.

Continue reading How to obtain positive reviews on your e-commerce

90% of customers are influenced by online reviews

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Survey: 90% of customers state that their purchase decisions are affected by online reviews.

According to a survey made by Dimensional Research, apparently, 90% of people say they have read online reviews and state that positive commentaries have influenced their purchase decision. On the other hand, 80% of them said that negative reviews had more impact on their decision.

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Continue reading 90% of customers are influenced by online reviews

Why are online reviews so important?

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As we have already pointed out in previous posts, online reputation is extremely important to any company, both big and small. In this context, online customers’ reviews play a very important role.

Why are online customers’ reviews so important?

According to different studies, 8 out of 10 users read reviews before deciding to buy a product or a service. The tag “reviews” is appearing more and more often in search keywords, as we can notice if we have a look at some tools such as Google Adwords Keyword Planner.

In fact, 83% of customers state that users’ reviews help them making a purchase decision in an online shop.

But there’s another alarming data. While the majority of customers considers reviews as something crucial, only 43% of retailers are aware of their actual potential.

Continue reading Why are online reviews so important?

The importance of online product reviews

Did you know that 70% of customers go online to look for reviews about products or companies? A survey made by Opinea clearly showed how important product reviews are in purchase decisions.

An e-commerce’s success is strictly related to trustworthiness, an aspect that can be boosted with product reviews. This can be very helpful to your company in various ways: it improves your SEO, your sales and betters your customer service.

Moreover, another study (by iPerceptions) found that more than 60% of usual online customers are more likely to buy in an e-shop that shows customers’ reviews. As a consequence, product reviews can no longer be a taboo.

Continue reading The importance of online product reviews

Time to get rid of fake online reviews

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So, yes. Fake reviews do exist. But reviews like “What can I say about this product that hasn’t already been said about the wheel, the penicillin or the iPhone?” … just make us speechless. Honestly? This has to come to an end.

Speaking of fake reviews.. We already know they are a problem for any online seller. In fact, some of them have been also taken to court, as for the case of Amazon.

Research shows that online consumers use reviews to make purchase decisions and that e-shops that provide reviews tend to sell more.

Every study has overwhelming results. Customers want to read reviews, both good and bad, before buying a product. They affect their purchase decision, clients find useful information and their experience as users is improved.

Online reviews are among the most influential pieces of content when people look for information before buying a product online.

Continue reading Time to get rid of fake online reviews