When it comes to eCommerce, the stores that are leading the pack are those that use email marketing to effectively communicate with their audience.
This is because email marketing is still the most effective marketing channel and produces an ROI of 4400%.
Opinion lies divided as to whether Social Media influences the buying decision or not. But why are so many big companies, such as Nestlé, represented in these networks? Certainly not for fun, they just recognized the advantages of the internet.
The importance of newspapers, television or other classic media is slowly but surely diminishing. With the help of a computer, tablet or mobile phone, you can inform yourself about any topic at any time today.
For many, Social Networks are a big part of their everyday life, large platforms like Facebook or Twitter attract several millions of users per month. Facebook leads with 1.7 billion people. Continue reading Influence purchase decisions through social media