5 Ways to Boost Email Conversions with Customer Reviews

When it comes to eCommerce, the stores that are leading the pack are those that use email marketing to effectively communicate with their audience.

This is because email marketing is still the most effective marketing channel and produces an ROI of 4400%.

By harnessing the power of email automation platforms like MailChimp, eCommerce businesses can send subscribers personalised communications about products that they are interested in.

A great way to boost your email conversion rates is with reviews.

In this blog post, I am going to provide you with 5 ways that you can boost your email conversions with customer reviews.

The Psychological Sales Principle of Social Proof

Before we get stuck into the different ways you can use reviews in your emails, let’s first talk about why you should use reviews.

It really comes down to the powerful psychological sales principle of social proof.

This is the idea that someone is more likely to buy something that other people have previously purchased and recommended.

Reviews allow you to show that other people love your products and have had a great experience shopping with you.

With this in mind, here’s how to use this sales principle in your emails.

Recover Abandoned Carts

One of the biggest reasons that people abandon their carts during the shopping process is that they were just looking.

Although this can be frustrating, since they got so close to making a purchase, it presents an opportunity to prove to them why your products are so great.

As part of your abandoned cart email automation follow up, you can use social proof to do just this.

By showing them other happy customers, you will increase the likelihood that they will come back and purchase your awesome products.

Turning Leads into Customers

To really maximise your store’s sales, lead generation tactics should be used to capture visitors contact details who are not quite ready to purchase.

A great way to do this is in the form of a discount if they sign up to receive your newsletters.

Once you have their contact information, you can use email automation again to automatically send them emails with the aim of turning them into a customer.

One of these emails should be to deploy the social proof sales principle and show them just how happy customers are with your products.

Using an individual review is great. You can also show how many happy customers you have by providing the number of 5-star reviews you have received.

By deploying this sales principle, you will find that you are converting more leads into paying customers.

Increasing Frequent Customers

Once you have turned a lead into a customer, you want to switch your focus to get them to become a frequent customer and a raving fan.

Email automation can be used to build this relationship.

A great way to build the relationship is to make them feel a part of your community.

To intensify this feeling, you can use social proof in the form of the number of reviews you have seen.

Try using wording like this…

“You have joined a community of over 1000 happy customers.”

Show the number of reviews you have received within the same email to prove that these customers are real.

It’s these micro-interactions that will really help to build relationships and more loyal customers.

Get More Reviews with Email

Technically we are not using a review in this tip but using email to help you get more reviews.

Within the same automation sequence that is being sent to your new customers, you can deploy the power of email to collect more reviews.

To do this, set up an email to send around the time you know that your customers would have received their products.

During this stage, your customers will be really excited about the product because it is new.

Capitalise on this emotion to ask for a customer review. You can use a tool like revi to collect this review.

Increase Conversions in Promotional Emails

To really boost your sales, you should be sending regular promotional emails to your contact list.

Using customer reviews within these emails will help to boost your conversion rates.

If you are promoting a specific product, include a review of it within the email. The social proof principle will help increase trust in your audience and ultimately increase sales.

You can even consider using the overall rating of your products within promotional emails.

This can work especially well if you are promoting multiple products within the same email and are tight on space.

Underneath each product, you can include the star rating and even the number of reviews.

This will show that many people are loving your products and make people want to be a part of that group.

Email + Social Proof = Sales

When it comes to eCommerce, email marketing is going to help you build relationships and sell more.

To take your email up a level, use social proof in the form of reviews to really build the desire for people to purchase your products.

 

Written by Kyle Mucha

Kyle is the Co-Founder of marketpreneurs and helps businesses harness the power of lead generation and email automation to drastically increase sales. If you want to find out how you can work with Kyle and his team, you can reach him directly on kyle@marketpreneurs.co.uk or visit www.marketpreneurs.co.uk.

More reviews. More trust. More sales.

opiniones online ventas

There are many kinds of companies, but they all have something in common: customers. And all customers have something in common: they have opinions. No matter what your field is, there is a clear relation between the number of customer reviews and the percentage of sales. This relation is pretty simple: more product reviews, more sales.

Continue reading More reviews. More trust. More sales.

How to obtain positive reviews on your e-commerce

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Psst.. let me tell you a secret! If you want to obtain positive reviews on your e-commerce there are a couple of things that you should bear in mind. Many may seem obvious, but are you actually applying them? If you aren’t, then sit back, relax, and keep reading, because we are about to unveil 7 techniques to get more positive reviews from your e-commerce customers.

Continue reading How to obtain positive reviews on your e-commerce

90% of customers are influenced by online reviews

la influencia de las opiniones online

Survey: 90% of customers state that their purchase decisions are affected by online reviews.

According to a survey made by Dimensional Research, apparently, 90% of people say they have read online reviews and state that positive commentaries have influenced their purchase decision. On the other hand, 80% of them said that negative reviews had more impact on their decision.

opiniones positvas/negativas

Continue reading 90% of customers are influenced by online reviews

Why are online reviews so important?

Online-Reviews-Online-Reputation

As we have already pointed out in previous posts, online reputation is extremely important to any company, both big and small. In this context, online customers’ reviews play a very important role.

Why are online customers’ reviews so important?

According to different studies, 8 out of 10 users read reviews before deciding to buy a product or a service. The tag “reviews” is appearing more and more often in search keywords, as we can notice if we have a look at some tools such as Google Adwords Keyword Planner.

In fact, 83% of customers state that users’ reviews help them making a purchase decision in an online shop.

But there’s another alarming data. While the majority of customers considers reviews as something crucial, only 43% of retailers are aware of their actual potential.

Continue reading Why are online reviews so important?

The importance of online product reviews

Did you know that 70% of customers go online to look for reviews about products or companies? A survey made by Opinea clearly showed how important product reviews are in purchase decisions.

An e-commerce’s success is strictly related to trustworthiness, an aspect that can be boosted with product reviews. This can be very helpful to your company in various ways: it improves your SEO, your sales and betters your customer service.

Moreover, another study (by iPerceptions) found that more than 60% of usual online customers are more likely to buy in an e-shop that shows customers’ reviews. As a consequence, product reviews can no longer be a taboo.

Continue reading The importance of online product reviews

Why customers’ complaints are good for your e-commerce

quejas de clientes

Nowadays, with the Net, customers’ complaints are more powerful than ever.

If customers had a positive experience they will share it with friends, families, and acquaintances, whom can lead to more potential customers and so on.

According to the study by Esteban Kolsky, 13% of unsatisfied customers will share their complaint with 15 or more people.

In addition, just 1 customer out of 26 complains directly. Those who don’t, simply stop buying.

A complaint mustn’t represent a problem. It is necessary to listen to customers’ problems, investigate and try to improve in order to avoid getting more complaints in the future.

Continue reading Why customers’ complaints are good for your e-commerce

How online reviews affect purchase decisions

decision de compra

According to a research published by the company Goodsnithc, 89% of Internet users think that online shops should implement a customers’ reviews system, no matter if they are good or bad. Moreover, interviewees state that they prefer e-shops that communicate with their clients with the aim of improving their products and services.

As we have already explained in previous articles, online opinions directly affect sales: the more you sell, the more opinions you get; the more opinions you get, the more you sell. Even if it looks like a tongue-twister, this sentence can be translated into a simple equation: online reviews deeply affect users’ purchase decision or the moment that Google calls Zero Moment of Truth (ZMOT).

The Net changed the way we decide what to buy. People used to believe that buyers would spend little time in deciding whether to buy a product or not. Which is not true at all. The purchase process has become more complex, due to the various possibilities that the Internet offers. As a consequence, the ways of stimulating users to make a purchase have evolved.

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You can’t ignore online reviews

opiniones online

It’s evident that new technologies have changed the way companies interact with their customers. And vice versa. Nowadays everyone is a potential content and information generator about a product or a service. People talk, that’s inevitable.

I like to believe that big companies that ruled the market, sitting peacefully on their comfy thrones in the hall of fame, those who claimed they were always listening to their customers but never actually did, were afraid of them.

I don’t like it, I love it

So far, customers haven’t had the means to make companies listen to their complaints, especially the biggest companies, especially online. Companies kept closing their ears and playing dumb. But social networks started echoing customers’ opinions, and companies were forced to wake up.

Continue reading You can’t ignore online reviews

Involve your users in your e-commerce


Involve your online users in your e-commerce

Thousands of websites try to reach the top positions of Google in order to increase their e-commerce sales, while a minimal number of websites are in the queue, waiting to have a small share in the online world.

Attractive designs and a unique website features are used to get the customers attention and have them stay on your website a little longer. Although this seems like an easy task, the reality is very different. A lot of websites are disappearing because they are not getting enough customers attention.

Maintain the involvement of your visitors and convert them into customers

Visitors usually spent only a few minutes on a website. There is no positive response in terms of acquiring services and buying products, even after looking at the different services and products on the website. In this case, the best you can do is to keep innovating your website and keep the customer attracted to it as long as possible. The website has to have something catchy if they want the customer to be interested.

The owners of websites also have to accept that a lot of users just visit their website without buying anything. Speaking of which, there a multiple reasons why this happens.

Here are some reasons why visitors decide to leave a website without purchasing anything.

Ads about products and services

Having quality ads about your products and services is one of the most important parts. When an ad is annoying, it can lead to the loss of customers. There is no denying that the “pay per click” or PPC is the most efficient way to increase web traffic. It is the easiest way to attract visitors to your website. It also makes sure that the only people who click on it, are actually interested in your website.

Whenever a user is looking for a specific keyword in google, he/she will see the ad to your website, this will make unique visitors attracted to your website. It is important to use the correct keywords as it can affect you negatively when using the wrong ones.

Note: Before implementing the PPC process, study and focus on your end goal.

Optimal online store

Many online websites have a complicated structure. The reason for this is that when you sell a lot of products or services, you will divide your website in different categories. If the user does not easily find what he wants he will leave the website because he does not want to waste his time on something that is hard to find.

Note: It is important to have a clear description of the product and services. You want your customers to understand what you are selling. Make your page easy to navigate through.

Web design

Website owners, when it comes down to creating a good online store, make your website modern and focus a lot on the design part. You will not be able to create a website that attracts all of the users, so don’t worry to much on every ones needs.

Note: Try not to complicate the design, but create a modern and attractive online store.

 

Real and precise information

Lack of information on your website might be another reason why clients leave your website. Some customers prefer getting help before making any decisions on any type of purchase. It is important for your “contact us” page to be very visible, easy to work with, and updated with all the correct information. Some things that should be on the website is an email address, contact number, office address and other stores.

Note: make sure the contact is always visible and easily accessible in order to avoid doubts of the customer and potential customers.

 

Online marketing and social media

When having an online store, it is crucial as well to have other professional marketing forums. Facebook, Twitter, Instagram, and many others will make sure that people get to know about your website. Make sure you use you pay attention at the time of the internet marketing like SEO and SEM.

Note: Another website where you can add extra information and discounts is as important as the website itself.

Quality pictures with a product description

Another important part is that you need to have quality pictures with high definition. Don’t forget that a picture has more than a thousand words. Besides that it is important to have a clear description of the product.

These are all important points that will help you create an unique online store to impress the online world, giving you the popularity of an ecommerce site that will make your customers spend more time on your website, which will lead to an increase in sales and encourage more customers to leave comments.