10 SEO Myths to Leave Behind

Staying ahead of the game when it comes to the updates and changes to Google’s algorithm can be a tough wave to ride. Not only is Google a little shy when it comes to explaining which SEO practices are still viable and which have fallen, but there is more to worry about.
Today as we embark on a new field of organic, local SEO algorithms, there are still plenty of myths circulating that need to be left in the digital dust.

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6 Snapchat Hacks for Business Branding

6 different ways that the global social media platform, Snapchat, can help build a businesses brand both locally and internationally.

Image: Pexels

With over 2.6 billion users worldwide, the power of social media as a business marketing tool definitely shouldnt be ignored. Offering the scope to reach much wider audiences in a personalized and engaging way, its no surprise that a huge proportion of businesses now dedicate marketing resources to social media activity to help grow their business.

And while mainstay platforms like Facebook and Twitter continue to shape and influence the masses, younger platforms such as Snapchat are also making waves. From building audiences through live stories to encouraging event buy-in with promotional offers, in todays post, were going to be taking a closer look at Snapchat and the number of ways in which it can benefit your business. Continue reading 6 Snapchat Hacks for Business Branding

5 Ways to Boost Email Conversions with Customer Reviews

When it comes to eCommerce, the stores that are leading the pack are those that use email marketing to effectively communicate with their audience.

This is because email marketing is still the most effective marketing channel and produces an ROI of 4400%.

By harnessing the power of email automation platforms like MailChimp, eCommerce businesses can send subscribers personalised communications about products that they are interested in.

A great way to boost your email conversion rates is with reviews.

In this blog post, I am going to provide you with 5 ways that you can boost your email conversions with customer reviews.

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Why are online reviews so important?

As we have already pointed out in previous posts, online reputation is extremely important to any company, both big and small. In this context, online customers’ reviews play a very important role.

Why are online customers’ reviews so important?

According to different studies, 8 out of 10 users read reviews before deciding to buy a product or a service. The tag “reviews” is appearing more and more often in search keywords, as we can notice if we have a look at some tools such as Google Adwords Keyword Planner.

In fact, 83% of customers state that users’ reviews help them making a purchase decision in an online shop.

But there’s another alarming data. While the majority of customers considers reviews as something crucial, only 43% of retailers are aware of their actual potential.

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The importance of online product reviews

Did you know that 70% of customers go online to look for reviews about products or companies? A survey made by Opinea clearly showed how important product reviews are in purchase decisions.

An e-commerce’s success is strictly related to trustworthiness, an aspect that can be boosted with product reviews. This can be very helpful to your company in various ways: it improves your SEO, your sales and betters your customer service.

Moreover, another study (by iPerceptions) found that more than 60% of usual online customers are more likely to buy in an e-shop that shows customers’ reviews. As a consequence, product reviews can no longer be a taboo.

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How online reviews affect purchase decisions

decision de compra

According to a research published by the company Goodsnithc, 89% of Internet users think that online shops should implement a customers’ reviews system, no matter if they are good or bad. Moreover, interviewees state that they prefer e-shops that communicate with their clients with the aim of improving their products and services.

As we have already explained in previous articles, online opinions directly affect sales: the more you sell, the more opinions you get; the more opinions you get, the more you sell. Even if it looks like a tongue-twister, this sentence can be translated into a simple equation: online reviews deeply affect users’ purchase decision or the moment that Google calls Zero Moment of Truth (ZMOT).

The Net changed the way we decide what to buy. People used to believe that buyers would spend little time in deciding whether to buy a product or not. Which is not true at all. The purchase process has become more complex, due to the various possibilities that the Internet offers. As a consequence, the ways of stimulating users to make a purchase have evolved.

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