10 SEO Myths to Leave Behind

Staying ahead of the game when it comes to the updates and changes to Google’s algorithm can be a tough wave to ride. Not only is Google a little shy when it comes to explaining which SEO practices are still viable and which have fallen, but there is more to worry about.
Today as we embark on a new field of organic, local SEO algorithms, there are still plenty of myths circulating that need to be left in the digital dust.

1) Google’s hostility towards SEO

On Forums and blogs, users like to point out that Google is trying to destroy the good work of white-hat SEO managers, with every update made to the algorithm. But in actual fact, Google’s latest updates have made it easier for the optimisation tactician and much friendlier for the end-user in terms of trustworthy and high-quality results.

2) One-time SEO or “fix it and leave it” is Good Enough

As users have improved their searching techniques, the SEO techniques have as well – there is no one-size fits all approach to search engine optimisation. Google’s search algorithm is an ever-changing system, to which we have to keep adapting.

3) CTR is no longer viable

Click through rates are often overlooked in modern methods of gaining a higher ranking in search results, even though it is great at keeping your site under the top search results. Even if your site is on the first page of the search for your given keywords, if it isn’t receiving enough clicks you might lose ranking. Improving CTR votes can play a factor in keeping you afloat.

4) Social signals are overrated

Social signals play, despite the misconceptions, an important role in your site’s growth. Social signals are a sign of organic growth as your site gains popularity amongst users – which adds votes to your rank as much as backlinks were a tell-tale sign of social popularity before social networks became so huge.

5) Using keyword-optimised anchor text loses you points

This myth makes the round occasionally, but under closer examination, it fails to hold up. Whilst these types of “exact-match” keyword use has been modified somewhat by the latest algorithm; it isn’t the case with anchor text. Users want to find the exact match, and keyword-optimised anchor text combined with high-quality content will get you those extra points.

6) Creating separate pages for each keyword is a winning tactic

Maybe back in the day, this used to be the case, but the workload involved in creating and optimizing a website of that magnitude will be an absolute nightmare.
. This is where good analytics comes in to help guide you to certain areas of interest from customers or clients and help you focus on the main goals of providing concise, specific content of high-quality and high-value to your customers/readers/clients.

7) 2,400 Word content length is key to SEO

Content has been a tricky business over the past few iterations of the Google algorithm. Many SEO specialists had noticed that pages that contained around 2,400 words appeared to shoot up in value in terms of search. Google has even claimed that is not the length that counts; it’s what you do with it. In other terms, variety and concise material that fits with the subject at hand works well too.

8) “Do Follow” is a horrible tactic to implement

Do follow is actually a great tool for your page to get faster indexing within search, allowing readers and customers to get access to your content quicker. This is always a sure-fire way of cementing your page higher up the search ranking, and you will often find that getting in first is a great way of getting people to link to your page first, ensuring trusted content points for your site.

9) I don’t need SEO to rank for my niche

One of the very first myths you might have encountered when starting out a blog or website is that you don’t really need to focus on SEO for your page to rank highly in the search results. Sure, there are many tools available through automated blogging or website creation utilities to give you a helping hand, such as Yost for WordPress, but even using that alone is often not enough.
A dedicated effort to find unique SEO solutions that encompass social, local and organic growth via your page is the only real way of ranking anywhere near where you’d like in search results.

10) You cannever beat a high authority site with good SEO implementation

False. Good SEO implementation is a great way to start your quest to rank highly within your niche. The trick is to keep adding a wider span of tools to awaken interest amongst readers and customers. Google’s algorithm is based on the end-user likeability of your content, and the best way to rank higher is to invest in content and publish on an ever-widening variety of platforms.
Go social, local and hone in on each particular platform you post on, uniquely identifying your audience per platform and you will start to see the benefits.
Search engine optimisation is the only true way to ensure growth and presence online, and one of the very best ways to interact and get feedback from your audience. When your audience recognises that you are catering to them, the likes, shares and votes will ensure you land the top spot you have been working hard to achieve.

 

Written by Amio Galib Chowdhury
Amio Galib Chowdhury is a Content Writer at WebAlive, a web development company from Melbourne. His area of interest includes anything related to the internet and technology. He mostly writes on ecommerce, user experience design and SEO.

6 Snapchat Hacks for Business Branding

6 different ways that the global social media platform, Snapchat, can help build a businesses brand both locally and internationally.

Image: Pexels

With over 2.6 billion users worldwide, the power of social media as a business marketing tool definitely shouldnt be ignored. Offering the scope to reach much wider audiences in a personalized and engaging way, its no surprise that a huge proportion of businesses now dedicate marketing resources to social media activity to help grow their business.

And while mainstay platforms like Facebook and Twitter continue to shape and influence the masses, younger platforms such as Snapchat are also making waves. From building audiences through live stories to encouraging event buy-in with promotional offers, in todays post, were going to be taking a closer look at Snapchat and the number of ways in which it can benefit your business.

1. Tell your story

Whether youre a new business hosting an exciting launch event or a well-established brand looking to expand your audience, its important to tell your brand story. This can help to showcase who you are and build meaningful relationships with consumers – and Snapchat stories offer the ideal platform.

With approximately 186 million active daily users globally, Snapchat gives you the tools to break down the barriers between your brand and your customers by giving them a unique insight into the day-to-day life of your brand. Creating a visual narrative using images, videos or both, a Snapchat story has the potential to bring your brand into their lives in an engaging and innovative way – keeping you in touch with your audience wherever they are.

2. Gain valuable customer feedback

Customer feedback plays a pivotal role in any successful business and with social media being tipped as the future of customer service, now could be the time to explore a social-focussed customer service strategy using Snapchat.

Snapchat provides a unique way for users to ask questions and provide feedback, as well as the capability for businesses to answer personal queries. For event planners, this can be incredibly useful, as real-time feedback and questions can be answered right away and action can be taken to help improve consumersexperience almost immediately. It also goes a long way in demonstrating that you value all customer feedback – bolstering brand perception, while also providing valuable insights for continued improvement.

3. Get time on your side

Regardless of your industry, nothing drums up interest with customers like a time-sensitive message – and Snapchats limited time functionality is perfect for creating a sense of urgency for one-off promotions, flash sales and exclusive offers, particularly with events. From limited discounts on ticket prices to exclusive on-the-day promotional codes, content with an expiration date and an exclusive message is sure to prompt followers to act and stay loyal to ensure they dont miss out on any incredible deals in the future.

4. Boost brand buy-in with behind-the-scenes access

Image: Unsplash

For a lot of customers, having behind-the-scenes access and knowledge of a brand is a big selling point and helps to personalize and humanize their interaction with your brand. By making use of Snapchat to generate exclusive footage, you can tap into the natural curiosity of your followers – blurring the boundaries between business and consumer.

From sharing exclusive footage of event setups and how you use retail tactics like dump bins and point of sale displays to industry insights and a day-in-the-life of an employee, this unique and subtle way of advertising your brand will go a long way with your audience.

5. Grow your audience with cross promotion

As with many facets of business, teaming up with other brands or industry influencers for cross-promotional purposes can deliver numerous benefits – and Snapchat is no different.

Aligning yourself with influencers within your industry with a strong Snapchat following will provide your brand with credibility – particularly for new brands competing in a competitive market. Secondly, these influencers can open the door to a much wider audience, sharing content and directing people towards your brand through association. Therefore, harnessing the value of cross-promotion could help to grow your businesss reach in more ways one.

6. Incorporate your offline marketing tactics, online

As a visual social media platform that allows you to share both photos and videos of your products with the world, Snapchat allows you to merge your offline marketing strategy with the online universe.

Through online techniques, your physical products can be shared to a larger target audience through strategies such as videoing the product unboxing process and altering your Snap Map location setting to allow anyone in your immediate area to check it out. Additionally, organic Snapchat promotion comes at no extra cost! So, whether youre a food retailer choosing to invest your brand awareness efforts in striking food packaging, or youre a service provider using experiential marketing events to promote your business, by sharing them on Snapchat not only are you able to reach more potential customers, but it wont cost you a penny in the process!

With users continuing to rise and ongoing app development, the benefits of incorporating Snapchat into your business marketing strategy could make a significant contribution to the success of your business – be it an event or single product promotion.

Author bio:

Elizabeth Raw works for R+R Packaging  providers of biodegradable and eco-friendly packaging materials for businesses within a wide variety of industries.

5 Ways to Boost Email Conversions with Customer Reviews

When it comes to eCommerce, the stores that are leading the pack are those that use email marketing to effectively communicate with their audience.

This is because email marketing is still the most effective marketing channel and produces an ROI of 4400%.

By harnessing the power of email automation platforms like MailChimp, eCommerce businesses can send subscribers personalised communications about products that they are interested in.

A great way to boost your email conversion rates is with reviews.

In this blog post, I am going to provide you with 5 ways that you can boost your email conversions with customer reviews.

The Psychological Sales Principle of Social Proof

Before we get stuck into the different ways you can use reviews in your emails, let’s first talk about why you should use reviews.

It really comes down to the powerful psychological sales principle of social proof.

This is the idea that someone is more likely to buy something that other people have previously purchased and recommended.

Reviews allow you to show that other people love your products and have had a great experience shopping with you.

With this in mind, here’s how to use this sales principle in your emails.

Recover Abandoned Carts

One of the biggest reasons that people abandon their carts during the shopping process is that they were just looking.

Although this can be frustrating, since they got so close to making a purchase, it presents an opportunity to prove to them why your products are so great.

As part of your abandoned cart email automation follow up, you can use social proof to do just this.

By showing them other happy customers, you will increase the likelihood that they will come back and purchase your awesome products.

Turning Leads into Customers

To really maximise your store’s sales, lead generation tactics should be used to capture visitors contact details who are not quite ready to purchase.

A great way to do this is in the form of a discount if they sign up to receive your newsletters.

Once you have their contact information, you can use email automation again to automatically send them emails with the aim of turning them into a customer.

One of these emails should be to deploy the social proof sales principle and show them just how happy customers are with your products.

Using an individual review is great. You can also show how many happy customers you have by providing the number of 5-star reviews you have received.

By deploying this sales principle, you will find that you are converting more leads into paying customers.

Increasing Frequent Customers

Once you have turned a lead into a customer, you want to switch your focus to get them to become a frequent customer and a raving fan.

Email automation can be used to build this relationship.

A great way to build the relationship is to make them feel a part of your community.

To intensify this feeling, you can use social proof in the form of the number of reviews you have seen.

Try using wording like this…

“You have joined a community of over 1000 happy customers.”

Show the number of reviews you have received within the same email to prove that these customers are real.

It’s these micro-interactions that will really help to build relationships and more loyal customers.

Get More Reviews with Email

Technically we are not using a review in this tip but using email to help you get more reviews.

Within the same automation sequence that is being sent to your new customers, you can deploy the power of email to collect more reviews.

To do this, set up an email to send around the time you know that your customers would have received their products.

During this stage, your customers will be really excited about the product because it is new.

Capitalise on this emotion to ask for a customer review. You can use a tool like revi to collect this review.

Increase Conversions in Promotional Emails

To really boost your sales, you should be sending regular promotional emails to your contact list.

Using customer reviews within these emails will help to boost your conversion rates.

If you are promoting a specific product, include a review of it within the email. The social proof principle will help increase trust in your audience and ultimately increase sales.

You can even consider using the overall rating of your products within promotional emails.

This can work especially well if you are promoting multiple products within the same email and are tight on space.

Underneath each product, you can include the star rating and even the number of reviews.

This will show that many people are loving your products and make people want to be a part of that group.

Email + Social Proof = Sales

When it comes to eCommerce, email marketing is going to help you build relationships and sell more.

To take your email up a level, use social proof in the form of reviews to really build the desire for people to purchase your products.

 

Written by Kyle Mucha

Kyle is the Co-Founder of marketpreneurs and helps businesses harness the power of lead generation and email automation to drastically increase sales. If you want to find out how you can work with Kyle and his team, you can reach him directly on kyle@marketpreneurs.co.uk or visit www.marketpreneurs.co.uk.

Why are online reviews so important?

Online-Reviews-Online-Reputation

As we have already pointed out in previous posts, online reputation is extremely important to any company, both big and small. In this context, online customers’ reviews play a very important role.

Why are online customers’ reviews so important?

According to different studies, 8 out of 10 users read reviews before deciding to buy a product or a service. The tag “reviews” is appearing more and more often in search keywords, as we can notice if we have a look at some tools such as Google Adwords Keyword Planner.

In fact, 83% of customers state that users’ reviews help them making a purchase decision in an online shop.

But there’s another alarming data. While the majority of customers considers reviews as something crucial, only 43% of retailers are aware of their actual potential.

Continue reading Why are online reviews so important?

The importance of online product reviews

Did you know that 70% of customers go online to look for reviews about products or companies? A survey made by Opinea clearly showed how important product reviews are in purchase decisions.

An e-commerce’s success is strictly related to trustworthiness, an aspect that can be boosted with product reviews. This can be very helpful to your company in various ways: it improves your SEO, your sales and betters your customer service.

Moreover, another study (by iPerceptions) found that more than 60% of usual online customers are more likely to buy in an e-shop that shows customers’ reviews. As a consequence, product reviews can no longer be a taboo.

Continue reading The importance of online product reviews

How online reviews affect purchase decisions

decision de compra

According to a research published by the company Goodsnithc, 89% of Internet users think that online shops should implement a customers’ reviews system, no matter if they are good or bad. Moreover, interviewees state that they prefer e-shops that communicate with their clients with the aim of improving their products and services.

As we have already explained in previous articles, online opinions directly affect sales: the more you sell, the more opinions you get; the more opinions you get, the more you sell. Even if it looks like a tongue-twister, this sentence can be translated into a simple equation: online reviews deeply affect users’ purchase decision or the moment that Google calls Zero Moment of Truth (ZMOT).

The Net changed the way we decide what to buy. People used to believe that buyers would spend little time in deciding whether to buy a product or not. Which is not true at all. The purchase process has become more complex, due to the various possibilities that the Internet offers. As a consequence, the ways of stimulating users to make a purchase have evolved.

Continue reading How online reviews affect purchase decisions