10 SEO Myths to Leave Behind

Staying ahead of the game when it comes to the updates and changes to Google’s algorithm can be a tough wave to ride. Not only is Google a little shy when it comes to explaining which SEO practices are still viable and which have fallen, but there is more to worry about.
Today as we embark on a new field of organic, local SEO algorithms, there are still plenty of myths circulating that need to be left in the digital dust.

1) Google’s hostility towards SEO

On Forums and blogs, users like to point out that Google is trying to destroy the good work of white-hat SEO managers, with every update made to the algorithm. But in actual fact, Google’s latest updates have made it easier for the optimisation tactician and much friendlier for the end-user in terms of trustworthy and high-quality results.

2) One-time SEO or “fix it and leave it” is Good Enough

As users have improved their searching techniques, the SEO techniques have as well – there is no one-size fits all approach to search engine optimisation. Google’s search algorithm is an ever-changing system, to which we have to keep adapting.

3) CTR is no longer viable

Click through rates are often overlooked in modern methods of gaining a higher ranking in search results, even though it is great at keeping your site under the top search results. Even if your site is on the first page of the search for your given keywords, if it isn’t receiving enough clicks you might lose ranking. Improving CTR votes can play a factor in keeping you afloat.

4) Social signals are overrated

Social signals play, despite the misconceptions, an important role in your site’s growth. Social signals are a sign of organic growth as your site gains popularity amongst users – which adds votes to your rank as much as backlinks were a tell-tale sign of social popularity before social networks became so huge.

5) Using keyword-optimised anchor text loses you points

This myth makes the round occasionally, but under closer examination, it fails to hold up. Whilst these types of “exact-match” keyword use has been modified somewhat by the latest algorithm; it isn’t the case with anchor text. Users want to find the exact match, and keyword-optimised anchor text combined with high-quality content will get you those extra points.

6) Creating separate pages for each keyword is a winning tactic

Maybe back in the day, this used to be the case, but the workload involved in creating and optimizing a website of that magnitude will be an absolute nightmare.
. This is where good analytics comes in to help guide you to certain areas of interest from customers or clients and help you focus on the main goals of providing concise, specific content of high-quality and high-value to your customers/readers/clients.

7) 2,400 Word content length is key to SEO

Content has been a tricky business over the past few iterations of the Google algorithm. Many SEO specialists had noticed that pages that contained around 2,400 words appeared to shoot up in value in terms of search. Google has even claimed that is not the length that counts; it’s what you do with it. In other terms, variety and concise material that fits with the subject at hand works well too.

8) “Do Follow” is a horrible tactic to implement

Do follow is actually a great tool for your page to get faster indexing within search, allowing readers and customers to get access to your content quicker. This is always a sure-fire way of cementing your page higher up the search ranking, and you will often find that getting in first is a great way of getting people to link to your page first, ensuring trusted content points for your site.

9) I don’t need SEO to rank for my niche

One of the very first myths you might have encountered when starting out a blog or website is that you don’t really need to focus on SEO for your page to rank highly in the search results. Sure, there are many tools available through automated blogging or website creation utilities to give you a helping hand, such as Yost for WordPress, but even using that alone is often not enough.
A dedicated effort to find unique SEO solutions that encompass social, local and organic growth via your page is the only real way of ranking anywhere near where you’d like in search results.

10) You cannever beat a high authority site with good SEO implementation

False. Good SEO implementation is a great way to start your quest to rank highly within your niche. The trick is to keep adding a wider span of tools to awaken interest amongst readers and customers. Google’s algorithm is based on the end-user likeability of your content, and the best way to rank higher is to invest in content and publish on an ever-widening variety of platforms.
Go social, local and hone in on each particular platform you post on, uniquely identifying your audience per platform and you will start to see the benefits.
Search engine optimisation is the only true way to ensure growth and presence online, and one of the very best ways to interact and get feedback from your audience. When your audience recognises that you are catering to them, the likes, shares and votes will ensure you land the top spot you have been working hard to achieve.

 

Written by Amio Galib Chowdhury
Amio Galib Chowdhury is a Content Writer at WebAlive, a web development company from Melbourne. His area of interest includes anything related to the internet and technology. He mostly writes on ecommerce, user experience design and SEO.

The 5 Steps to Selling Tickets in Advance

Generating interest in an event starts long before the big day and with the number of social media users predicted to reach 2.95 billion by 2020, businesses can’t afford to overlook these channels when it comes to ticket sales. From the power of unique codes to the potential of reaching untapped audiences, social platforms can be hugely profitable for businesses who are looking to drum up interest online.

In today’s post, the marketing experts at ‘The Events Structure’ are helping you prepare for your next event by looking at 5 ways you can boost ticket sales ahead of time – ensuring this is your most lucrative course of action yet.

1. Start a hashtag

Social selling is a trend that is gaining momentum in the online world, which is great news for event planners. As well as giving you an opportunity to expand your social following, selling online also allows you to stay connected with attendees from past events – and creating a customised hashtag is a great way to generate interest from both parties.

Whether it’s the name of the event or you’re starting a hashtag that you’re hoping will become your company motto, it’s worth spending some time settling on a short and snappy phrase that followers will remember and be happy to use in their own social posts. This way, you can give your event maximum exposure and in turn, see your ticket sales soar.

2. Create a competition

Nothing will get your social media followers excited quite like a competition – and whether you’re looking to get ticket sales off to a flying start, or give those final tickets a last-minute boost ahead of the event, this is a great way to get your followers in on the action.

The key here is to give your followers something they want – and whether this is a free ticket or an exclusive discount, make sure there’s something in it for you too. Encouraging followers to like, share, follow and promote your brand on social media is a great way to put your business in front of new audiences – so it’s a win-win.

When it comes to making the all-important competition winner announcement, guarantee attendance by entrants by making it at the event itself. It doesn’t matter if you’re gathering your keen audience around a branded exhibition trailer or simply taking to the stage at an indoor venue, adding the competition to your event’s itinerary will get entrants excited and generate a buzz both on and offline.

3. Offer social media-only codes

Each social media platform has its own unique set of quirks, and what works on Instagram won’t necessarily work on Facebook. It’s worth spending some time figuring out the channels your target audience are most active on and offering codes to these users. Not only is this a great way to boost those final sales, but it will offer genuine insight into the channels most suitable for promoting events to your target audience – meaning you can use this information to inform on future events.

4. Encourage sharing

Much like the power of word of mouth, there are huge benefits to having your followers share their interest in an event. Whether it is an image of their ticket confirmation or a simple tweet expressing their excitement about an event, the more people who are posting about your upcoming event, the more engagement you’re likely to see.

If you have access to a venue ahead of an event, tweet out sneak peeks of the setup to get your followers excited and pose questions that will be sure to generate engagement online. From asking who’s coming to an event to encouraging followers to tag friends they’ll be bringing, the more people your posts can reach, the greater chance you’ll have of increasing those tickets sales ahead of the big day.

5. Promote people

Whether it’s a famous speaker or headline act, use your social media presence to engage with these people and promote them online. Your followers will be far more interested in attending an event if they are a huge fan of someone who’s speaking or performing – and chances are, you’ll be the first to tell them about it!

With people in the public eye generally having a larger social media following than those who aren’t, there’s a lot to be gained from tagging these people in your posts – and hopefully getting them involved in the social media hype.

Boosting ticket sales through your social media channels is a great way to build your online community and bring genuine value to your followers. By following these 5 top tips, you’ll soon see your social media presence expand and ticket sales soar!

Author bio:
Justin Isles is the Director of The Events Structure, the UK’s only single-source provider of state-of-the-art exhibition trailers, promotional vehicles and other event marketing solutions.

Influence purchase decisions through social media

Resultado de imagen de social media

Opinion lies divided as to whether Social Media influences the buying decision or not. But why are so many big companies, such as Nestlé, represented in these networks? Certainly not for fun, they just recognized the advantages of the internet.
The importance of newspapers, television or other classic media is slowly but surely diminishing. With the help of a computer, tablet or mobile phone, you can inform yourself about any topic at any time today.
For many, Social Networks are a big part of their everyday life, large platforms like Facebook or Twitter attract several millions of users per month. Facebook leads with 1.7 billion people.

Importance of social media before purchase

Online shopping is becoming increasingly popular Last year about 77% ordered at least once over the internet in Germany. But before purchasing most of the people get information or advise. Many people attach importance to opinions from the Internet, and these also come from the social networks.
Even more, according to a 2015 DigitasLBi Connected Commerce study, the influence of social media on consumers’ online and offline purchases
Facebook influenced 52% of consumers’ online and offline purchases, Pinterest 46%, Instagram 43%, and Twitter 36%.

Advertising in social networks

And what exactly are the advantages?

The outreach speaks for itself while at the same time the advertiser has many more options that are missing in other advertising space – such as:

  • High coverage, due to a large number of active social media users
  • Very good segmentation of the target group with various targeting possibilities
  • Automatic recording of user interaction with social ads (clicks, views, etc.) thanks to various tracking technologies
  • Precise analysis and performance measurement of social media advertising
  • A promising option of online advertising, with full cost control – even for small budgets

According to the latest CMO survey, marketers expect to expand their social media advertising budget by 89% by 2023.

Hence, don’t miss the chance to be ready for that boom! Flood your social network with your customer reviews. Start using revi.io for free now and let your clients help you sell more with the best reviews and marketing solution for e-commerce stores.