Nigeria, South Africa, and Mauritius are the most successful countries in Africa as far as e-commerce is concerned. In less than ten years, many e-commerce companies were created in Africa. Jumia is, for instance, considered as Africa’s Amazon. This e-commerce platform was launched seven years ago in Nigeria, and today, it has a presence in fourteen African countries. Other online sales websites in Africa today include Konga, Dealday, Yudala, Citwebb, Superbalist, Vconnect, and Mobofree.

Source: Wikimedia commons.

We shall now see the top 5 reasons to develop e-commerce in Africa.

Continue reading THE RISE OF E-COMMERCE IN AFRICA

In this blog post, we’ll talk about the upcoming technology of Artifical Intelligence. What is it and what can it do? How can it be used in online marketing and E-commerce? How can you improve your online marketing or E-commerce business using AI to make it a little more attractive?

Continue reading Artificial Intelligence-Changing the online business?

First forms of Artificial Intelligence have been around for a while. Most people know them as Siri, Alexa, Cortana, Google Assistant or Chatbots on webpages. In this blog post, we want to explain how AI evolved with time and what it is. Moreover, we will compare the evolution of Siri and other AI-helping-devices and finally review them as a product itself. So, in the end, it should be pretty clear how we, as a user, can benefit from it.

Continue reading Our best friends-Siri, Alexa & Co.- A review of the first usable AI

Social network’s power is limitless for business, especially Instagram. One billion people use Instagram, putting like to 3,5 billion posts per day and sharing 95 million posts each day. It’s the social media with the best potential in terms of conversion rate if it’s used right. The rise of digital marketing has shown how this new way of communication is more effective for brand reputation. Purchases are not only simple transactions anymore. To call them “experiences” is more appropriate. Companies are starting to build long-term relationships with their clients getting more trust and engagement as results. It’s safe to say that these new kind of media are replacing the classic ones like radio, TV and newspapers.

Continue reading Why Instagram is so important for your business

Fake news is not a new phenomenon. In the Middle Age, the emperor Constantine was miraculously cured of leprosy by Pope Sylvester I. As a sign of gratitude, he converted to Christianism and he donated to Church one-third of his empire. If you were wondering what’s the matter with fake news, well, this was the first of human being’s history. In the sixteenth century, Lorenzo Valla, an Italian humanist, proved that the Donation of Constantine’s was a forgery.  However, this fake news helped the rise of the Church’s throughout the ages. In fact, that document was exploited every time in order to assert control over various territories. As we can see, fake news are a plague since ancient time.

What is fake news?

Continue reading The plague of fake news

There´s no better publicity for your online store than having plenty followers on Instagram. It shows that your products are trendy, your content is relevant and your brand is just popular. And not to forget the most important, followers that already like your brand are likely to be your next buyers. But easier said than done, getting followers is not exactly a piece of cake. So we want to give you some useful tips on how to increase Instagram followers and expand the reach of your brand.

Continue reading How to increase Instagram followers for your eCommerce store

E-commerce is becoming increasingly important for companies and customers. According to Statista, in 2017 there have been 2.300 billion dollars of online purchases. Continue reading 10 Reasons To Open An E-Commerce Site