Artificial Intelligence-Changing the online business?

In this blog post, we’ll talk about the upcoming technology of Artifical Intelligence. What is it and what can it do? How can it be used in online marketing and E-commerce? How can you improve your online marketing or E-commerce business using AI to make it a little more attractive?


What is Artificial Intelligence?

Artificial Intelligence (AI) is a technology demonstrated by machines in whatever way. Scientists and employees working with this project call them “intelligent agents”. Those specific devices are supposed to take action to maximize achieving goals faster and better. AI can learn and adapt from exterior knowledge or technology. Furthermore, it can study it and use it for its ability. In general, the everyday user associates Artificial Intelligence with machines that have cognitive abilities. Having said that it’s obvious that they see them as something that functions like a human in terms of interpreting and learning. Some scientists say that AI is always something that hasn’t been discovered or done yet. Since they can always adopt new things and learn from them.

This modern technology was found in 1956 and has enjoyed a lot of optimization in the past decades. That happened through new foundings and sources being discovered that could help improve how AI operates. To go a little more into detail, you differ it into 3 areas: analytic, human-inspired and humanized Artificial Intelligence. After all, it seems that people are being afraid of AI’s future, but still enjoy Siri, Alexa and co. Those again support us every day. In the end, though, that is still just an early form of AI usage.

AI changing Online and Digital Marketing?


First of all, Artificial Intelligence can create and generate content for your website in any way. This leads to attracting more visitors to your webpage. AI does it using templates, fill in words or keywords, that will link back to your website. As well as that, it can save you time by researching and pre-writing texts, before you publish it with the usage of specific algorithms. So once you got your clients attracted, it is time to take care of them. In this case, AI can help with email marketing and content creation. To be more exact, it can help you to better the connection to your clients or visitors.

Some of you might already know the “others like this too” buttons for example on Amazon. Or the recommending service of Netflix and Spotify, automatically leading you to the next song, movie or TV-show. So imagine how you could automatically link your readers or customers to the next blog entry or item. In terms of E-Mail-Marketing, it can send personalized emails, that are sorted out by behaviour. Better said what the consumer has looked at before. Continuing with that it will then find out the best day or time of when to contact the client ideally, using algorithms to find out when he is online or generally available.

how can it help improve?

So, after all, it will help understand your audience better, by predicting what they could enjoy exploring. This way AI uses image recognition technology, like now when you get automatically tagged in somebody else’s picture on social media. As a result of that, the user experience will improve by personalizing through Artificial Intelligence. This can, for example, be displaying offers, digital advertising or visitor dedicated content. So, of course, this form of “customer service” will, in the end, lead to better reviews or ratings and an increase in the website’s online visibility.

Even if the reviews not good, AI can still help to improve your conversation with the customer, by using chatbots. Those often already pop up while you access to a specific webpage, offer to help you with anything. Artificial Intelligence can, in this case, send automatic responses by analyzing data and lead to a faster solution.

Not only can it help to improve the user’s experience but it can also optimize SEO in general, by using voice search. Google’s algorithms, for example, are being used to give the person that asks, the most precise findings there are, to his question. With that being said, AI can be used to make predictions in the future, helping companies analyze the market of the future. Based on the data collected, those specific companies then have the chance to actively improve and adjust to topics, that will be important in the future.

How do they operate in the business of E-commerce?


Of course, it is called “Artificial” Intelligence, a term that scares many people first. But it has been proven, that this artificial support has become more and more personal. So it can sometimes be seen as the real-life supermarket employee, that helps you find things too, just online. After all a lot of things that AI can do in E-commerce, obviously go along with the business of online marketing.

This online “help” can especially be a chatbot, that, as mentioned earlier, pops up while a customer attends a website. He can then help to find a solution to the client’s problem or in general finds the ideal product for him. AI can do that with the help of text messages, voice-overs or pictures, the customer once like before already. Since Artificial Intelligence understands the behaviour of the customer and can study it, this leads to improved Customer Relationship Management (CRM). With that being said sales, in general, become more productive while AI is learning and studying the market by analyzing data with its algorithm.

Another example of automatizing something is online webpages that are connected to warehouses. There, AI can manage the inventory to stock, reorder or organize it. The automatization of this process improves all the ones that follow, like packaging, shipping and delivering. So after all this again leads to an enhanced customer journey experience. Generating sales and handling inventory, by cataloguing and doing digital advertising, can then lead to better product content management.

how can it help improve?

Famous usages of AI to explain how it can help the day to day consumer, are sentences like “customer also bought”. These so-called recommendation engines help to figure out what the client is really looking for. Not only can AI answer customer’s questions quicker but it can also help companies that are overloaded with data. Especially the long-forgotten data of potential buyers is something. AI can take care of that, by using data analyzation and face recognition.

So after all the task of Artificial Intelligence in E-commerce is to lead the customer to more orientation. And of course to the perfect purchase at the end. That way it can use Centric Customer Research and help to find out what the customer wants. A huge form of that is furthermore spreading information across devices that are connected. So, for example, can a customer search for a Hotel on his computer. Later he will, therefore, get digital advertising for that on his smartphone. Mostly the recommendation fits the consumer pretty good and he trusts the support. Because in the end, it seems to be acting like a trustworthy human, that just recommends something to him.

Something that is connected to that too, is that AI can help tackle fake reviews. Often namely, customers are overwhelmed by the information, that gets thrown at them. AI can, in this case, help by fighting “astroturfing“. This is generally explained as the practice of creating or disseminating a false or deceptive review. That again can confuse and lead clients to false purchases. AI can, in this case, detect it and delete it.


So to sum all of this up, we can say that the impact of AI will only increase in the future. After all, we can say that they are supporting us, in doing things we do not want to do. Moreover, they help us by doing other things so we can focus on the more important and more personal things. The AI’s intensity and the speed of learning something new and directly putting it into action are almost impossible for an actual human being. So even though some might not like it, they already profit from it by using Siri, Alexa, Echo or other simple AI devices. One or the other way it will affect us in the future and definitely in online marketing and E-commerce. The question is just, how we will develop and deal with it.

Our best friends-Siri, Alexa & Co.- A review of the first usable AI

First forms of Artificial Intelligence have been around for a while. Most people know them as Siri, Alexa, Cortana, Google Assistant or Chatbots on webpages. In this blog post, we want to explain how AI evolved with time and what it is. Moreover, we will compare the evolution of Siri and other AI-helping-devices and finally review them as a product itself. So, in the end, it should be pretty clear how we, as a user, can benefit from it.


What is AI?

AI is the short term for Artificial Intelligence. This technology is to find in machines, that can help us with things we don’t want or can’t do. Because of that, their goal is also to help us achieve goals faster and more efficient. Be it guiding us through an online store like a supermarket employee or solving problems in the form of a chatbot. The ability of all those devices have in common, that they can adapt and learn from new technology or machines. Afterwards, Artificial Intelligence can then study, improve specific knowledge and adapt to themselves.

Having those “cognitive” abilities, people often have the feeling that AI devices almost function as if they were human. After all, whatever AI does, can be something that somebody probably hasn’t thought of before and still needs to discover. In 1956 scientists first discovered Artificial Intelligence, categorizing them in 3 areas: analytic, human-inspired and humanized AI. So far, the explorations with those intelligent agents reveal a pretty promising future.

What can you use Artificial Intelligence for?

The perhaps most famous AI assistance are chatbots on webpages that offer immediate assistance, once you attend the website. So in general Artificial Intelligence is used to help the user and improve their experience. No matter if it is in the business of online marketing or E-commerce or daily use. As a user, we can often see AI when searching for a vacation spot, like a hotel or apartment. There, AI already helps us find something, but also spreads the data over all our devices. So, for example, if we search for something specific on our computer, this information will also appear on our phone right away. As well as that it can predict what will happen in the future.

Magic technology?

That doesn’t make it a magician but it can use algorithms and data analysis to find out what a company can achieve or what a customer might want to buy next. We all know this phenomenon as the “customers also liked” button. This recommendation service is often to be found in Amazon, Netflix or Spotify. Last but not least, Artificial Intelligence can also use customer-centric search and collecting data to find out what a consumer wants.

That immediately improves the user journey experience and makes the purchase more personal. So improving the so-called “customer relationship management” is only one of many things, that AI can help to improve with. In the end, though, the most famous assistance is the voice over using Siri. More exactly speaking, it can learn and adopt a specific tone of voice and orders, using specific algorithms. The goal is to help find the individually best solution that fits the customer.

Story of Siri


Apple’s “Siri” is probably the most famous virtual assistant there is. It is to be found in every Apple product there is, such as the iPhone, iPod, iMac, iPad or the Macbook and the apple watch. It uses voice queries with an actual natural “language user interface” to make recommendations or to perform requests, using the internet. Although the idea was published by Apple, it was not originally invented by them. Moreover, it was originally an idea of a project that was developed by the SRI International Artificial Intelligence Center.

Adding to that, it got his speech recognition engine from Nuance Communication, a company that specializes in the mentioned field. The voices used for American, British and Australian English were recorded earlier with the specific people not knowing about it. Since they were either actors or TV personalities they did not know what a recording of their voice was going to be used for in the future.

Introduced in 2010, Siri was able to be used firstly in the iPhone 4S in the October of 2011. With this publication, it already contained abilities like finding information on the phone or online, schedule dates or events and handle device settings or applications. With the announcement of IOS 10 in 2016, it added capabilities like taking care of payments, car sharing or internet calling. Since IOS 11, Siri can also translate into other languages and help with communication on different levels.

Who comes next?

Amazon’s Alexa

The biggest concurrent for Siri right now is probably the famous “Alexa”. This virtual assistant was developed by Amazon and is to be found in their smart speaker devices. It is capable of voice interaction, creating to-do-lists, ordering something, setting alarms, informing about a lot of different things and much more. Since 2018 is has been used more and more in “home automation system controls” as well. Moreover, Alexa works in a lot of different languages and has been sold more than 100 Million times until 2019. When Amazon first announced Alexa in 2014 they said that the idea originally came from the Star Trek movies and TV-show. The name that contains the recognizable X is supposed to be remembered a lot in the future.

Microsoft follows

Microsoft’s “Cortana” was, as well as Alexa, published in 2014. To be more exact in April at the Microsoft BUILD Developer Conference in San Francisco. This device is named after the synthetic intelligence character in Microsoft’s own video game “Halo”. Their virtual assistant is to be found in Windows 10, Windows 10 mobile and the Windows Phone 8.1. Furthermore, can this device, which is similar to Amazon’s Alexa, be used in smart speakers or the Xbox One. In mentioned gadgets, Artificial Intelligence can help to set reminders and alarms, recognize the voice and search for all sorts of information. The inventors Zig Serafin and Larry Heck started working on this project in 2009, by interviewing scientifical assistants for new ideas. It was officially stated in 2015, that Cortana is now officially usable in all devices.

Google’s virtual assistant

Last but not least we want to analyze the “Google Assistant”. As the name already states the virtual assistant, powered by AI, was invented and developed by Google. On the one hand, it can be used in all sorts of Smartphones that contain the Google App and of course the Google Phones themselves. On the other hand and more importantly, it can also be used in Home Automation Systems too. Whoever uses it with one of those devices can be sure to enjoy this technology’s ability to natural voice recognition. Additionally, it can set alarms and events, adjust apps or search for information. Debuted in May of 2016 and finally usable in 2017, it was already installed in more than 400 Million devices at that point.



So far, we have a general knowledge about Artificial Intelligence and virtual assistants. Let’s take a moment to compare and review the different virtual assistants using the technology of AI. Based on the information we already have through the texts above, we now want to interpret the scale from the German online newspaper “Spiegel”. This scale is easy to refer back to what was said earlier, starting with explaining the different colours.

Black stands for the Google Home device, using Google Assistant and turquoise for Apple’s HomePod using Siri. Furthermore grey stands for Amazons Echo using Alexa and blue for Microsoft’s Cortana that is mostly used in the Harman Kardon Invoke, an individual smart speaker. By reviewing these, you might also get attached to using those devices one day, to understand the playfulness of Artificial Intelligence.

Analyzing the facts

To completely understand this scale has to be said that the devices were tested by answering queries correctly by category, as the title already states it. For the categories of local knowledge, the assistance of online shopping and navigation support the order is always the same. Just the percentage is differently high for all four devices. Google Home has the best support in all of the first three sections. Followed by Apple, Amazon and Microsoft.

Still taking a tiny lead Google Home (94%) has a high concurrence coming from Amazon’s Alexa in terms of information. The field of information, that Alexa (91%) can search for, is a higher and more variable one, than for example Cortana (75%) or Siri which is the worst in this case with 66%.

Apple’s Siri, which is to be found in the HomePod, seems to adapt best to the commands. With 85% it offers better communication, than the Google Home (73%), the Amazon Echo (68%) or Cortana (65%), following in that order.


So now we got to know all about Artificial Intelligence. How it works, where it came from and how it developed. We found out how it can help in the business sectors and daily use. Specifically speaking of the virtual assistants like Siri, Alexa, Cortana or Google Assistant of course none of them works perfectly yet. But that is obvious, concerning that it is such young technology.

After all, there are different opinions on it and not everybody is looking forward to its further development. In the end, though, everybody needs to know how he uses Artificial Intelligence and how he deals with it. The future of it is unpredictable, but we can say for sure that it will have a huge impact on our environment as we will know it in the future.

Why Instagram is so important for your business

Social network’s power is limitless for business, especially Instagram. One billion people use Instagram, putting like to 3,5 billion posts per day and sharing 95 million posts each day. It’s the social media with the best potential in terms of conversion rate if it’s used right. The rise of digital marketing has shown how this new way of communication is more effective for brand reputation. Purchases are not only simple transactions anymore. To call them “experiences” is more appropriate. Companies are starting to build long-term relationships with their clients getting more trust and engagement as results. It’s safe to say that these new kind of media are replacing the classic ones like radio, TV and newspapers.

Today Instagram is a real community where users give their feedback to products and brands. When it was launched it was only a platform for photo and video sharing. Now it’s become a powerful weapon to boost sales. Let’s go to see why.

SEO improvement

Search Engine Optimization (SEO) helps to increase the quantity and quality of traffic to your website through organic search engine results. In other words, it’s a practice that ensures your site to be found faster and easier on the internet. In this case, the word organic means that the relationship with your clients is spontaneous. You don’t need any stretch if you play this right. Putting keywords in your Instagram business profile may help your company to gain more exposure. For example, if you are a wooden kitchen tables manufacturer, change your name or your bio to that. Give people a context of what you are doing. This will get you in front of your customers.

Who’s my audience?

Instagram Insight has helped companies to make a better market analysis. It’s a tool that allows seeing characteristics of people who view your content. It gives detailed information about people actions. You will know how many interactions (clicks, views, calls, e-mails, etc) you have had. This is the best way to measure your engagement level.

Visual marketing

Remember: a picture speaks louder than words. Posting good photos of your product or one-min videos is one of the best ways to visually capture people’s attention. Never underestimate the power of visual marketing. A Brain Rules research, shows that people can retain 10% of what they hear. But, if the information is served up with relevant visuals, they can retain 65% of it. Moreover, DNP shows that 93% of all human communication is non-verbal. So our brains are hardwired to prefer visual cues. This is something to take advantage of. It’s better to edit your visual contents with a short text below and with a good design.


Instagram works right when it can give people emotions. To do this we need to tell them what we are and what we sell. Feelings can be well spread through your posts or photos. Share how you work, who are you working with and what are you building. Storytelling connects customers to your brand.


What’s an influencer? The word itself tells you. It’s an entity (generally a person) that influences the behaviour of its followers. How can it do that? Catching people’s attention posting about style, fashion, hi-tech, fitness and so on. It’s not easy, especially for small companies, to reach a big peace of audience. So they choose to let the influencer to promote their products to the followers. This is the case of the Instagram takeover. This winning practice consists in entrust your content’s creation to an influencer for a short time. Sharing stories or post about your products, the influencer will spread your brand to its virtual supporters. In this way, the conversion rate will boost and more people will know you.

Direct experience with customers

Instagram changed the customer experience. The relationships between clients, potential clients and company are stronger and more inclined to interact using comments, likes and Stories. In this way, people feel more engaged and the companies can take advantage of this situation. For example, comments below the pics are often real reviews or feedback of the products. It works like a real customer service that is easily accessible and more informal. For these reasons, Instagram generates a kind of familiarity that improves the conversion rate raising sales.

Reach the world with Instagram

In recent years, Instagram allows companies to do sponsored posts about their products. If hashtags, filters, funny contents are not enough for you, promoted posts might be an idea. In doing so, you can show what you want to a wider audience. Obviously, there are some targeting criteria that you can choose in order to customize your strategy. The most used are age, interests and locations. The goal is to screen the market in order to create several segments and niches.  Therefore, the whole world is a potential market that can be reached.


Companies can put call-to-action buttons on their accounts. “Call now” and “Send an e-mail” are the most used. Pushing viewers into doing relevant actions is the goal of this kind of strategy. For example, you can tag the product page in your posts so, users can easily get more information about it. Companies can use Stories to take advantage of the “swipe-up” function. That’s a way to add a link about external contents available with just a finger. Most of the time those contents are about promotions, contests or purchase pages.

Have fun!

Instagram is the perfect platform for contests. You could ask your follower to leave a comment, use a specific hashtag, or tag their friends below a post. A lot of users consider it as a funny way of interaction. Try to launch a contest, keep an eye to the stats and figure out how it affects your business. If it will be successful maybe you can think to turn it into a recurring event.

In conclusion, without Instagram, a business could remain behind their competitors. It may need time and strategy to work right but it definitely worth it.



The plague of fake news

Fake news is not a new phenomenon. In the Middle Age, the emperor Constantine was miraculously cured of leprosy by Pope Sylvester I. As a sign of gratitude, he converted to Christianism and he donated to Church one-third of his empire. If you were wondering what’s the matter with fake news, well, this was the first of human being’s history. In the sixteenth century, Lorenzo Valla, an Italian humanist, proved that the Donation of Constantine’s was a forgery.  However, this fake news helped the rise of the Church’s throughout the ages. In fact, that document was exploited every time in order to assert control over various territories. As we can see, fake news are a plague since ancient time.

What is fake news?

Continue reading The plague of fake news

How to handle negative reviews

Satisfied prospects, customers and guests often see no reason to evaluate your company positively. They are happy with it and may tell their family and friends about it, but not necessarily the online community. This differs a lot from someone who was unhappy with the service or product: on review platforms every reason for dissatisfaction is presented in detail. Whether true or not, any negative review will cause harm. Before buying a product, booking a hotel and placing an order, most potential customers research the Internet – and hardly any company is not rated negatively here and there. So read this article to find out what to do about bad ratings and how to deal professionally with negative reviews. Continue reading How to handle negative reviews

How to increase Instagram followers for your eCommerce store

There´s no better publicity for your online store than having plenty followers on Instagram. It shows that your products are trendy, your content is relevant and your brand is just popular. And not to forget the most important, followers that already like your brand are likely to be your next buyers. But easier said than done, getting followers is not exactly a piece of cake. So we want to give you some useful tips on how to increase Instagram followers and expand the reach of your brand.

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10 Reasons To Open An E-Commerce Site

E-commerce is becoming increasingly important for companies and customers. According to Statista, in 2017 there have been 2.300 billion dollars of online purchases. As we can see in the chart below, the forecast is that they will double up in 2021.

e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021. 

People are slowly leaving store shelves preferring virtual shops. Therefore E-commerce is an opportunity for business, especially for small companies.
Don’t think that creating an online store is an easy job! First of all, you need to implement a marketing strategy to avoid making a mistake that could damage your business. It’s important to give a reputation to your brand, in order to catch new customers and increase their trust.
So, let’s make a list of ten reasons to open an E-commerce site.

Continue reading 10 Reasons To Open An E-Commerce Site

The Upheaval – A Review of Electric Vehicles


It is obvious that our environment is changing. Along with that goes the industry of electricity and mobility. The term “E-Mobility“, for example, describes the development of electric-powered drivetrains. Those drivetrains are supposed to power electric vehicles. With this ideology, the industry of electricity will move away from fossil fuels or carbon gas emissions and towards renewable energy. In this blog post, we want to review the competing brands in the industry of electric vehicles (EV).

Especially criticized was Tesla, having had a rough history and still presently being financially unstable. Nevertheless, Tesla was the pioneer of electric mobility and cars, “focusing on revolutionising the car market”.

Soon after Tesla started building and later publishing their creations, other companies started following them. Obviously, that meant competition in this business. Moreover, it is exactly that competition that bounds the ratings and reviews of clients these days.

Continue reading The Upheaval – A Review of Electric Vehicles