Experiencing a high peak of sales? Get our bonus

There are certain holiday seasons on the calendar that are especially important for a business; for instance: e-commerce. We are talking about dates like Black Friday, Cyber Monday, Christmas, or the big sales campaign in summer.

Talking about (some) numbers. Last year’s Black Friday campaign increased online buying orders in Spain by 27%. In the U.S represented a $9 billion hit on sales; a 21.6% year-over-year increase. Like all of 2020, the coronavirus pandemic impacted spending behaviour worldwide. The fact is, that there are high chances you will run out of emails before you know it. Losing the opportunity to collect more reviews from your customers. If that’s the case, you should keep reading.

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THE RISE OF E-COMMERCE IN AFRICA

 

Nigeria, South Africa, and Mauritius are the most successful countries in Africa as far as e-commerce is concerned. In less than ten years, many e-commerce companies were created in Africa. Jumia is, for instance, considered as Africa’s Amazon. This e-commerce platform was launched seven years ago in Nigeria, and today, it has a presence in fourteen African countries. Other online sales websites in Africa today include Konga, Dealday, Yudala, Citwebb, Superbalist, Vconnect, and Mobofree.

Source: Wikimedia commons.

We shall now see the top 5 reasons to develop e-commerce in Africa.

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Artificial Intelligence-Changing the online business?

In this blog post, we’ll talk about the upcoming technology of Artifical Intelligence. What is it and what can it do? How can it be used in online marketing and E-commerce? How can you improve your online marketing or E-commerce business using AI to make it a little more attractive?

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Our best friends-Siri, Alexa & Co.- A review of the first usable AI

First forms of Artificial Intelligence have been around for a while. Most people know them as Siri, Alexa, Cortana, Google Assistant or Chatbots on webpages. In this blog post, we want to explain how AI evolved with time and what it is. Moreover, we will compare the evolution of Siri and other AI-helping-devices and finally review them as a product itself. So, in the end, it should be pretty clear how we, as a user, can benefit from it.

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Why Instagram is so important for your business

Social network’s power is limitless for business, especially Instagram. One billion people use Instagram, putting like to 3,5 billion posts per day and sharing 95 million posts each day. It’s the social media with the best potential in terms of conversion rate if it’s used right. The rise of digital marketing has shown how this new way of communication is more effective for brand reputation. Purchases are not only simple transactions anymore. To call them “experiences” is more appropriate. Companies are starting to build long-term relationships with their clients getting more trust and engagement as results. It’s safe to say that these new kind of media are replacing the classic ones like radio, TV and newspapers.

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The plague of fake news

Fake news is not a new phenomenon. In the Middle Age, the emperor Constantine was miraculously cured of leprosy by Pope Sylvester I. As a sign of gratitude, he converted to Christianism and he donated to Church one-third of his empire. If you were wondering what’s the matter with fake news, well, this was the first of human being’s history. In the sixteenth century, Lorenzo Valla, an Italian humanist, proved that the Donation of Constantine’s was a forgery.  However, this fake news helped the rise of the Church’s throughout the ages. In fact, that document was exploited every time in order to assert control over various territories. As we can see, fake news are a plague since ancient time.

What is fake news?

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