From the beginning of the pandemic, many family businesses have launched their commercial activity online. The main reasons that have driven this decision have been: physical stores that have expanded their offer to the online consumer, and thus reach a larger audience; or, businesses that have been forced to shut for good their stores.
Starting a family online business is not taking a template, putting a number of products, and starting to sell online. NO. It does not work like that. Many variables must be taken into account in an increasingly saturated market. Depending on which sectors, and also with large competitors that take a large portion of the cake, such as Target, Walmart, eBay (in the U.S), or Tesco, Argos, or Sainsburysor (in the UK)
Today we bring a few tips to be considered so you can succeed with a family online business.
In an online market led by large companies, and where it is practically impossible to compete in terms of volumen supply, price, distribution, logistics, and investment. We can opt in for specialization, personalization, and one on one service.
Knowing how to choose your market niche will determine the success or failure of your family online business. A niche market refers to a market segment made up of individuals with a range of similar tastes and needs. Not all niches are equally profitable. For this reason we should keep in mind that it is not temporary, that it is well defined, and that it is aimed at a very specific target.
The less competition you have, the more profitable you will be. For example, a “weight loss diet” niche is not the same as “weight loss diet for people with diabetes”. Specialize, it will be the best decision to distinguish yourself from the competition.
Among the most profitable types of niches we can list:
- Health & Wellness
- Personal relationships
- Finance and investments
- Personal development and spirituality
Professional web development
A professionally developed website should boost brand awareness, creating a trusted reputation for your products or services through online sources.
When consumers visit your family online store, they should feel the same professionalism as if it were in person. As with any effective online marketing, businesses must present themselves professionally and be close to the consumer needs. Ensuring that customers can access your company’s products and services quickly and seamlessly will also ensure that they are satisfied with the experience, and increase loyalty.
Taking to account the ease of navigation should be at the forefront of website creation. While a visually appealing site will attract customers, satisfaction will come in your ability to find what they are looking for. For example, thumbnail images should be eye-catching and attractive, while gallery pages should be intentional and well organized. Ensuring that users can use all features to guide their navigation is essential for a final purchase. It is a must that a website is accessible on all devices, including cellphones and tablets. Most important, the theme should not change or become weird when accessed from devices other than a standard computer or laptop.
Search Engine Optimization, or SEO for friends.
In order for users to be able to access and learn more about the products and / or services of your family online store, they must locate your website. Obviously, the best place to find any business or information is at the click of the mouse in the search engine (Google).
Therefore, optimizing the site for readability and search engine ranking is key to any successful family online business. Search engines exist to discover, index, and rank content on the Internet. After all, the purpose of search engines is to organize and present the most relevant match for each inquiry.
These days, almost everyone has a smartphone. With over 50% of website traffic originating from organic search results, and over 50% of all internet traffic going to mobile devices, ensuring the website is mobile friendly and has relevant content is critical. Clean site architecture and valid links are important to improve ranking and user experience.
Content and keywords
The selection and use of specific keywords for a business site can help influence the ranking of the page. In addition, the use of “natural language” will help to reach the target audience. In general, ensuring that the site has high-quality content adds value to optimization efforts. Additionally, links to the company site from other external sources and social media will enhance the visibility of the company, and the potential consumer base.
A recent study revealed that about 61% of the world’s population uses the Internet, and almost 57% uses a social network.
The number of social media users has increased by more than 13% since July 2020, which is equivalent to more than 500 million users in the last year, as reflected in the most recent Digital 2021 report for the month of July from Hootsuite and We Are Social.
The data indicates that there are already 4,480 million people who use these platforms, which represents 56.8 percent of the population globally. In addition, the time they spend on them has increased, with the daily time spent there being 2 hours and 24 minutes.
That is why the intelligent use of social networks to reach our target is an essential tool, our showcase, or business card of our small online store.
Security and Customer Service
To reach your customers, a website must be secure and have measures in place to avoid being hacked and compromised. To ensure good practices, a company should implement regular updates, strong passwords, secure code, and regular backups.
A compromised website will lose potential customers, brand, authority, trust, and online credibility. Customers will think twice about making a purchase if they know the site is unsafe or has a history of hacking.
Likewise, customer service refers to the speed and efficiency of responding to our customers. The quality of this service is, on many occasions, the heart of a family online business. Exceptional treatment of each client will not only bring in more clients, but will keep them coming back. Understanding the needs of customers, a personalized and respectful treatment, active listening to their recommendations, among others, are key to the constant improvement of a family online business.
Before starting a family online business, it is necessary to know the needs of the target we are focusing, and create a product or service that meets these needs. Remember that it should be a very specialized niche, which is not timeless and which you know in depth. Do your homework! We hope we have helped you take a step forward in your decision to start a family online business.