Confused on How to Promote your Business on Shoestring Budget

The mantra of a successful business is to reach out to a large number of people. The more people know about your business, the higher are your chances of success. Though that seems fairly simple and straight on paper, its implications are quite challenging, especially if you are to succeed within a tight budget.

The promotion has assumed the role of a Kingmaker for small and medium-sized business houses in the current times. Given the rising amount of daily competition, it is important to stay on your toes to make a spot for your business. Going by this general supply-demand graph, promotional activities for business are indeed very expensive. Even a small bit of promotion costs a lump sum. But where there is a will, there’s a way! Below are a few tips that you can make use of, to promote your business within a set budget.


  • Prepare your Elevator Speech: In the initial days of your business or even later it is advisable to be ready with an elevator pitch for your business at all time. Marketing and promotion is an ongoing phenomenon and is not restricted to time and space! Utilize every chance that you get to promote your business by talking about it. Since the average attention span of an adult is about 8 seconds, keep your pitch crisp and short. If you are capable to captivate your audience within that timeframe, half of the battle is won.

  • Don’t Overlook your Community: While promoting your business do not always think on a large scale. Of course, reaching out to a wider pool of audience is good, but do not undermine your local community. Organizing little activities, such as charities and marathons can be a good way to make the locals aware of your business. Small tokens such as bookmarks can be printed and distributed. Like charity, promotional activities must as well begin at home.

  • Use Social Media Activity: Social media platforms such as Facebook, Twitter and Instagram are perhaps the best free platforms that you can use to promote your business. With technological advancement and our need to stay connected to the world, most people in the current times are quite active on social media. By posting on these social media handles, you are most likely to make more people aware of your business. Additionally get your family and friends to share your business post or page to reach out to the maximum number of people. It is important to update the profiles regularly to get maximum engagement. It is also very important to create attractive and good quality images for social media postings. With the help of social media designing tool, you can create one such image, which catches more eyes.

  • Free and Effective PR with HARO: As the current time demands, everything that we do, sell and buy must be supported and backed up by credible comments. For that purpose, it is important for a business to have an over enthusiastic PR team. However, that does not come at a cheap price my friend, and in fact is quite expensive. Under that light, not many small or medium sized business can think of getting their products and services reviewed by national and international magazines. But it can be done for FREE with HARO!

  • Client Review: As a general human tendency we only buy products and services when we have read or heard good reviews about it. Under that light, in order to create an effective promotional campaign invite your customers to review your product and services. Client testimonials as your diamond in the rough. Include a review section in your store or website. This will help you to gather clients’ testimonials and show them not only in your site but also in your Social Networks. Revi would be a good tool for this purpose.

  • Build an affordable Email List: Email marketing is one of the best means to reach out to a wider pool of potential clients. However, a startup or a small business may not want to spend on a monthly subscription of an email management service. Under that light, free options offered by services by MailChimp can be tried.

  • Blog Commenting: Interaction is the key to a successful business operation. The more Information you have to offer, the more people will notice you. To that end, making noteworthy comments and adding value through insights on blog posts can be effective. As more people get to know about you they might take an interest in your product/service. The idea is to make oneself visible.

Don’t let your budget hold you back from achieving your dream.

Author Bio: Prince Kapoor is a seasoned Marketing Analyst and Blogger. With his skills, he has been helping fellow marketers and brands worldwide. You can reach him out on

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