It is obvious that our environment is changing. Along with that goes the industry of electricity and mobility. The term “E-Mobility“, for example, describes the development of electric-powered drivetrains. Those drivetrains are supposed to power electric vehicles. With this ideology, the industry of electricity will move away from fossil fuels or carbon gas emissions and towards renewable energy. In this blog post, we want to review the competing brands in the industry of electric vehicles (EV).
Especially criticized was Tesla, having had a rough history and still presently being financially unstable. Nevertheless, Tesla was the pioneer of electric mobility and cars, “focusing on revolutionising the car market”.
Soon after Tesla started building and later publishing their creations, other companies started following them. Obviously, that meant competition in this business. Moreover, it is exactly that competition that bounds the ratings and reviews of clients these days.
Turned down multiple times by General Motors and Ford, Martin Eberhard and Marc Tarpenning found Tesla Motors, Tesla Inc. in 2003. In 2004 Elon Musk took an active role in the company, by investing $7,5 Million of his private capital. This move and his doings in the company made him become chairman of Tesla’s board of directors. Continuously Tesla raised more money over the years to finance their productions. Famous investors were, for example, the Google co-founder Sergey Brin and the ex-eBay-CEO Jeff Skoll. Soon after, in 2008, Eberhard and Tarpenning were outvoted by the board and left Tesla.
As a result of that Musk later became CEO and started working towards his goal. Namely the revolution of the electric car market with own technology in terms of charging, battery, engines and an autopilot. The ultimate goal of Tesla was to create affordable mass-market electric vehicles. Having started with the more luxurious Model S and X, they recently published the new Model 3. This model is supposed to be much cheaper and therefore accessible for everyone. Last but not least the “Roadster“, an electric super sports car, inspired by the Lotus Elise, will supposedly be published in 2020.
NEW TECHNOLOGY STRATEGIES
The Model S, X, 3 and the Roadster contain lithium-ion batteries, that are much lighter and more efficient than the large cell batteries. The, in addition to that, cheaper batteries are supplied by Panasonic. Along with the batteries goes the evolution in terms of the charger and motor of the cars.
Tesla’s 480-volt “supercharger” will recharge the electric vehicles within 75 minutes. For Tesla customers, this charger is free to use. In the last years, Musk has managed to spread the charging stations over the whole world. For example near hotels, gas stations or public places, such as parking lots.
Finally, Tesla constructed an Autopilot in their cars, that contains adaptive cruise control, lane departure warning, autosteer, auto park and summon. So, in the end, it seems like the car drives by itself.
Those analyses of the Model S (to the left) and the Model X (to the right) will come into play later. First, we need to review the competition and will compare them to the Tesla Models later. Unfortunately, there is no customer review for Model 3 (vehicle in middle) and the Roadster yet. Since the first customers just received their first Model 3 and the Roadster will arrive in 2020.
The Competition seems to be behind
After having heard so much about Tesla’s “Up and Down” story we now want to compare them to the competition. This will show if Tesla is still ahead of their rivals or if they might even be set better than the young American enterprise.
Starting with the perhaps biggest competitor of Tesla in terms of accessibility, affordability and mile range. We are referring to the Japanese Nissan Leaf hatchback. Referring to its reviews, this is the most popular EV on the market today. With one charge this car is supposed to run over 150 miles.
German competitors advancing?
Next, we want to continue with the BMW i3, which is supposed to be the lightest EV in the world. Together with the more athletic i8, the i3 is the first fully electric car produced by the Bavarian car company. With 170 hp and a 114-mile range, BMW wants to “help you confidently master your day-to-day life”.
Of course, there is also a direct competition for the Tesla Model X, which comes from Germany as well. The Audi E-Tron EV is the first fully electric car of Audi ever produced. With its “superfast charging system” and the dimensions of an SUV, that can be seen between the Q5 and Q7, Audi has managed to create a new type of electric car.
We want to now finish this comparison with the probably meanest offer to beat the Tesla Roadster, the Porsche Taycan. The design of this powerful EV is inspired by the Porsche 911 and the Panamera. With its 600hp pure electric motor, the Taycan sprints from 0-60 miles in 2.8s and has a range of 280 miles. As a result of many reviews, the Taycan handles, drives and feels like a Porsche, just with a different force that is driving it. Unfortunately, this car will reach his new owners at the end of 2019 or the beginning of 2020. Since this makes it impossible to review the car already, we have a picture that might bring up the first opinion.
Conclusion and final analysis
As a final review, we want to use this rating scale, to sum up, the competition of the EV today. This scale shows an estimated car sale of midsize luxury cars for July 2018. Here you can see that (the USA as an example) the Tesla Model 3 was expected to sell 16,000 of its units. While German competitors (Audi, Mercedes BMW) would not pass the 13,000 units-mark. Neither could the Asian competition with Lexus (luxury brand of Toyota) or Infinity, which would not break the 7,000 unit-mark. Looking at the customer reviews, Tesla and their competitors had grades between 3.7 to 4.4 and there is no real big difference.
To put it all in a nutshell we can say, that Tesla is still a pioneer in terms of new designs, battery technology and getting ideas set faster. On the other hand, you have to recognize Tesla’s financial ups and downs and that the competition has gotten a lot closer over the years. But even though the selling numbers of the others are slowly raising, Tesla managed to combine a sports car, an SUV cross over, a Sedan and a more affordable and accessible car in one brand. Having reviewed these insights, it is safe to say, that this industry will surprise the world in the future with interesting inventions and ideas.