Thousands of websites try to reach the top positions of Google in order to increase their e-commerce sales, while a minimal number of websites are in the queue, waiting to have a small share in the online world.
Attractive designs and a unique website features are used to get the customers attention and have them stay on your website a little longer. Although this seems like an easy task, the reality is very different. A lot of websites are disappearing because they are not getting enough customers attention.
Maintain the involvement of your visitors and convert them into customers
Visitors usually spent only a few minutes on a website. There is no positive response in terms of acquiring services and buying products, even after looking at the different services and products on the website. In this case, the best you can do is to keep innovating your website and keep the customer attracted to it as long as possible. The website has to have something catchy if they want the customer to be interested.
The owners of websites also have to accept that a lot of users just visit their website without buying anything. Speaking of which, there a multiple reasons why this happens.
Here are some reasons why visitors decide to leave a website without purchasing anything.
Ads about products and services
Having quality ads about your products and services is one of the most important parts. When an ad is annoying, it can lead to the loss of customers. There is no denying that the “pay per click” or PPC is the most efficient way to increase web traffic. It is the easiest way to attract visitors to your website. It also makes sure that the only people who click on it, are actually interested in your website.
Whenever a user is looking for a specific keyword in google, he/she will see the ad to your website, this will make unique visitors attracted to your website. It is important to use the correct keywords as it can affect you negatively when using the wrong ones.
Note: Before implementing the PPC process, study and focus on your end goal.
Optimal online store
Many online websites have a complicated structure. The reason for this is that when you sell a lot of products or services, you will divide your website in different categories. If the user does not easily find what he wants he will leave the website because he does not want to waste his time on something that is hard to find.
Note: It is important to have a clear description of the product and services. You want your customers to understand what you are selling. Make your page easy to navigate through.
Website owners, when it comes down to creating a good online store, make your website modern and focus a lot on the design part. You will not be able to create a website that attracts all of the users, so don’t worry to much on every ones needs.
Note: Try not to complicate the design, but create a modern and attractive online store.
Real and precise information
Lack of information on your website might be another reason why clients leave your website. Some customers prefer getting help before making any decisions on any type of purchase. It is important for your “contact us” page to be very visible, easy to work with, and updated with all the correct information. Some things that should be on the website is an email address, contact number, office address and other stores.
Note: make sure the contact is always visible and easily accessible in order to avoid doubts of the customer and potential customers.
Online marketing and social media
When having an online store, it is crucial as well to have other professional marketing forums. Facebook, Twitter, Instagram, and many others will make sure that people get to know about your website. Make sure you use you pay attention at the time of the internet marketing like SEO and SEM.
Note: Another website where you can add extra information and discounts is as important as the website itself.
Quality pictures with a product description
Another important part is that you need to have quality pictures with high definition. Don’t forget that a picture has more than a thousand words. Besides that it is important to have a clear description of the product.
These are all important points that will help you create an unique online store to impress the online world, giving you the popularity of an ecommerce site that will make your customers spend more time on your website, which will lead to an increase in sales and encourage more customers to leave comments.