Generating interest in an event starts long before the big day and with the number of social media users predicted to reach 2.95 billion by 2020, businesses can’t afford to overlook these channels when it comes to ticket sales. From the power of unique codes to the potential of reaching untapped audiences, social platforms can be hugely profitable for businesses who are looking to drum up interest online.
In today’s post, the marketing experts at ‘The Events Structure’ are helping you prepare for your next event by looking at 5 ways you can boost ticket sales ahead of time – ensuring this is your most lucrative course of action yet.
1. Start a hashtag
Social selling is a trend that is gaining momentum in the online world, which is great news for event planners. As well as giving you an opportunity to expand your social following, selling online also allows you to stay connected with attendees from past events – and creating a customised hashtag is a great way to generate interest from both parties.
Whether it’s the name of the event or you’re starting a hashtag that you’re hoping will become your company motto, it’s worth spending some time settling on a short and snappy phrase that followers will remember and be happy to use in their own social posts. This way, you can give your event maximum exposure and in turn, see your ticket sales soar.
2. Create a competition
Nothing will get your social media followers excited quite like a competition – and whether you’re looking to get ticket sales off to a flying start, or give those final tickets a last-minute boost ahead of the event, this is a great way to get your followers in on the action.
The key here is to give your followers something they want – and whether this is a free ticket or an exclusive discount, make sure there’s something in it for you too. Encouraging followers to like, share, follow and promote your brand on social media is a great way to put your business in front of new audiences – so it’s a win-win.
When it comes to making the all-important competition winner announcement, guarantee attendance by entrants by making it at the event itself. It doesn’t matter if you’re gathering your keen audience around a branded exhibition trailer or simply taking to the stage at an indoor venue, adding the competition to your event’s itinerary will get entrants excited and generate a buzz both on and offline.
3. Offer social media-only codes
Each social media platform has its own unique set of quirks, and what works on Instagram won’t necessarily work on Facebook. It’s worth spending some time figuring out the channels your target audience are most active on and offering codes to these users. Not only is this a great way to boost those final sales, but it will offer genuine insight into the channels most suitable for promoting events to your target audience – meaning you can use this information to inform on future events.
4. Encourage sharing
Much like the power of word of mouth, there are huge benefits to having your followers share their interest in an event. Whether it is an image of their ticket confirmation or a simple tweet expressing their excitement about an event, the more people who are posting about your upcoming event, the more engagement you’re likely to see.
If you have access to a venue ahead of an event, tweet out sneak peeks of the setup to get your followers excited and pose questions that will be sure to generate engagement online. From asking who’s coming to an event to encouraging followers to tag friends they’ll be bringing, the more people your posts can reach, the greater chance you’ll have of increasing those tickets sales ahead of the big day.
5. Promote people
Whether it’s a famous speaker or headline act, use your social media presence to engage with these people and promote them online. Your followers will be far more interested in attending an event if they are a huge fan of someone who’s speaking or performing – and chances are, you’ll be the first to tell them about it!
With people in the public eye generally having a larger social media following than those who aren’t, there’s a lot to be gained from tagging these people in your posts – and hopefully getting them involved in the social media hype.
Boosting ticket sales through your social media channels is a great way to build your online community and bring genuine value to your followers. By following these 5 top tips, you’ll soon see your social media presence expand and ticket sales soar!
Justin Isles is the Director of The Events Structure, the UK’s only single-source provider of state-of-the-art exhibition trailers, promotional vehicles and other event marketing solutions.