Cyber Monday / Black Friday, tips to optimize sales


Tips to improve sales on Cyber Monday and Black Friday

Black Friday and Cyber Monday are considered the two most popular days to buy online. When using the test A/B and CRO (Conversion Rate Optimization) to increase your e-commerce is a must to maximize your sales during these days of business. Especially when doing business in e-commerce.

Today we will talk about the guide “Black Friday” by Optimizely. This is a company that works with some of the biggest electronic businesses of the world like Sony, Microsoft, o Sonic and many others. Throughout the years they have done the A/B test very carefully to know how they could increase their sales. They have shared this knowledge with us, and now we will share this with you.

We hope that you will use these tips for Cyber Monday and Black Friday. Let`s go!

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