Your customers and their opinions are your best allies

In the digital context, customer opinions are our best defenders.

Through our client reviews, we can reckon if we are heading in the right direction or not.

It often happens in life that it is not immediate to know if we are doing something good or not. Sometimes it happens that we realize over time that the events are in our favour or sticks the sticks in the wheels.

Nevertheless, the digital context does not always work that way. In fact, thanks to customer reviews, we know whether we are heading in the right direction or not. They are the foundation of our business and help us to grow. Their opinions and comments make them our best allies.

Today we tell you about the case of a restaurant that was about to close but could get back on track thanks to the reviews of its customers. He saw his mistakes as an opportunity and is now one of the busiest clubs in his area. Careful, because that’s a true story. Continue reading Your customers and their opinions are your best allies

Time to get rid of fake online reviews

opiniones online falsas

So, yes. Fake reviews do exist. But, reviews like: “What can I say about this product, that hasn’t already been said?” … just make us speechless. Honestly? This has to come to an end.

Speaking of fake reviews… We already know they are a problem for any online seller. In fact, some of them have been also taken to court, as for the case of Amazon.

Research shows that online consumers use reviews to make purchase decisions and that e-shops that provide reviews tend to sell more.

Every study has overwhelming results. Customers want to read reviews, both good and bad, before buying a product. They affect their purchase decision, clients find useful information and their experience as users is improved.

Online reviews are among the most influential pieces of content when people look for information before buying a product online.

Continue reading Time to get rid of fake online reviews

Why customers’ complaints are good for your e-commerce

 with the Net, customers’ complaints are more powerful than ever.

If customers had a positive experience they will share it with friends, families, and acquaintances, whom can lead to more potential customers and so on.

According to the study by Esteban Kolsky, 13% of unsatisfied customers will share their complaint with 15 or more people.

In addition, just 1 customer out of 26 complains directly. Those who don’t, simply stop buying.

A complaint mustn’t represent a problem. It is necessary to listen to customers’ problems, investigate and try to improve in order to avoid getting more complaints in the future.

Continue reading Why customers’ complaints are good for your e-commerce

How online reviews affect purchase decisions

decision de compra

According to a research published by the company Goodsnithc, 89% of Internet users think that online shops should implement a customers’ reviews system, no matter if they are good or bad. Moreover, interviewees state that they prefer e-shops that communicate with their clients with the aim of improving their products and services.

As we have already explained in previous articles, online opinions directly affect sales: the more you sell, the more opinions you get; the more opinions you get, the more you sell. Even if it looks like a tongue-twister, this sentence can be translated into a simple equation: online reviews deeply affect users’ purchase decision or the moment that Google calls Zero Moment of Truth (ZMOT).

The Net changed the way we decide what to buy. People used to believe that buyers would spend little time in deciding whether to buy a product or not. Which is not true at all. The purchase process has become more complex, due to the various possibilities that the Internet offers. As a consequence, the ways of stimulating users to make a purchase have evolved.

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You can’t ignore online reviews

opiniones online

It’s evident that new technologies have changed the way companies interact with their customers. And vice versa. Nowadays everyone is a potential content and information generator about a product or a service. People talk, that’s inevitable.

I like to believe that big companies that ruled the market, sitting peacefully on their comfy thrones in the hall of fame, those who claimed they were always listening to their customers but never actually did, were afraid of them.

I don’t like it, I love it

So far, customers haven’t had the means to make companies listen to their complaints, especially the biggest companies, especially online. Companies kept closing their ears and playing dumb. But social networks started echoing customers’ opinions, and companies were forced to wake up.

Continue reading You can’t ignore online reviews