There are many kinds of companies, but they all have something in common: customers. And all customers have something in common: they have opinions. No matter what your field is, there is a clear relation between the number of customer reviews and the percentage of sales. This relation is pretty simple: more product reviews, more sales.
Did you know that 70% of customers go online to look for reviews about products or companies? A survey made by Opinea clearly showed how important product reviews are in purchase decisions.
An e-commerce’s success is strictly related to trustworthiness, an aspect that can be boosted with product reviews. This can be very helpful to your company in various ways: it improves your SEO, your sales and betters your customer service.
Moreover, another study (by iPerceptions) found that more than 60% of usual online customers are more likely to buy in an e-shop that shows customers’ reviews. As a consequence, product reviews can no longer be a taboo.