Staying ahead of the game when it comes to the updates and changes to Google’s algorithm can be a tough wave to ride. Not only is Google a little shy when it comes to explaining which SEO practices are still viable and which have fallen, but there is more to worry about.
Today as we embark on a new field of organic, local SEO algorithms, there are still plenty of myths circulating that need to be left in the digital dust.
Continue reading 10 SEO Myths to Leave Behind
6 different ways that the global social media platform, Snapchat, can help build a businesses brand both locally and internationally.
With over 2.6 billion users worldwide, the power of social media as a business marketing tool definitely shouldn’t be ignored. Offering the scope to reach much wider audiences in a personalized and engaging way, it’s no surprise that a huge proportion of businesses now dedicate marketing resources to social media activity to help grow their business. Continue reading 6 Snapchat Hacks for Business Branding
When it comes to eCommerce, the stores that are leading the pack are those that use email marketing to effectively communicate with their audience.
This is because email marketing is still the most effective marketing channel and produces an ROI of 4400%.
Continue reading 5 Ways to Boost Email Conversions with Customer Reviews
As we have already pointed out in previous posts, online reputation is extremely important to any company, both big and small. In this context, online customers’ reviews play a very important role.
Continue reading Why are online reviews so important?
Did you know that 70% of customers go online to look for reviews about products or companies? A survey made by Opinea clearly showed how important product reviews are in purchase decisions.
Continue reading The importance of online product reviews
According to a research published by the company Goodsnithc, 89% of Internet users think that online shops should implement a customers’ reviews system, no matter if they are good or bad. Moreover, interviewees state that they prefer e-shops that communicate with their clients with the aim of improving their products and services.
As we have already explained in previous articles, online opinions directly affect sales: the more you sell, the more opinions you get; the more opinions you get, the more you sell. Even if it looks like a tongue-twister, this sentence can be translated into a simple equation: online reviews deeply affect users’ purchase decision or the moment that Google calls Zero Moment of Truth (ZMOT).
The Net changed the way we decide what to buy. People used to believe that buyers would spend little time in deciding whether to buy a product or not. Which is not true at all. The purchase process has become more complex, due to the various possibilities that the Internet offers. As a consequence, the ways of stimulating users to make a purchase have evolved.
Continue reading How online reviews affect purchase decisions